Chinese children as consumers: an analysis of their new product information sources

McNeal, James U.; Ji, Mindy F.

doi:10.1108/07363769910277166

Cited by 94 publications

(110 citation statements)

References 24 publications

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“…Parents serve as role models and influence adolescents' purchase behavior directly (McNeal and Ji, 1999). Empirical data support the notion that parental support for healthy meals and nutrition skills have a positive association with adolescents' healthy food choices and healthy eating habits (Raiha et al, 2006;Young and Fors, 2001).…”

Section: Introductionmentioning

confidence: 66%

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

Chan

Prendergast

Grønhøj³

et al. 2010

Journal of International Consumer Marketing

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A survey was conducted of 386 Danish and Hong Kong adolescents aged 11 to 16. Results showed that the consumption of relatively unhealthy food was common among respondents.Looking at socializing agents, respondents claimed that parents asked them to eat healthy food more often than the government publicity, teachers or friends. Parents were also perceived as being the most effective source in encouraging them to eat healthy food.Respondents considered news and fear appeals for communicating healthy eating the most effective, while popularity and achievement appeals were considered less effective. There were some gender and age differences in the liking and perceived effectiveness of five advertising appeals. Respondents with higher collectivism scores showed a higher liking and perceived effectiveness of advertising appeals.(120 words)

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Section: Introductionmentioning

confidence: 66%

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

Chan

Prendergast

Grønhøj³

et al. 2010

Journal of International Consumer Marketing

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“…Blackwell et al (2001:387) considers family communication about purchases as the key to children's consumer socialisation. When children need information on new products, the findings of a study by McNeal and Ji (1999) indicate that television and parents ranked the highest among Chinese children. Parents can use television advertisements in various ways as a means of communicating and educating their children in consumer matters.…”

Section: How Parents Use Television Advertisements For the Consumer Smentioning

confidence: 99%

Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study

North¹,

Kotzé²

2010

jfecs

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OPSOMMINGWeinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral wat hul invloed op verbruikersbesluitneming in die gesin is, blyk dit dat hulle nog nie die jeugmark as 'n volwaardige mark beskou wat navorsing regverdig nie. Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek oor die rol wat ouers en televisie-advertensies in die verbruikersosialisering van kinders speel, weer te gee.Die gebrek aan plaaslike navorsing op hierdie terrein het 'n uitgebreide literatuurstudie vereis wat as teoretiese fundering kon dien om die aard en prosesse van die verbruikersosialisering van kinders te beskryf. Die primêre data vir die navorsing is verkry deur 'n vraelysopname wat deur 226 hoërskoolleer-linge voltooi is.Die bevindinge van die studie toon dat die ouers 'n baie belangrike sosialiseringsagent in die verbruikersopleiding van kinders is. Jong adolessente besef dat hul ouers se opinies en leiding rondom die moontlike invloede van televisie-advertensies op hul aankoopbesluite nie onderskat kan word nie. Die studie onderstreep die behoefte daaraan om meer navorsing ter plaatse in die veld te doen. Benewens die ouers en die media, behoort navorsing ook oor die rol wat ander sosialiseringsagente soos die skool en verkoopspersoneel in die verbruikersopvoeding van kinders speel, onderneem te word.

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“…Both advertising and editorial/ program content of the mass media provide children with knowledge and guidance in their consumer behavior development. McNeal and Ji (1999) found that Chinese children utilized a wide variety of information sources to learn about new products including parents, retail outlets, and the mass media, and that they considered television to be the most important. The researchers concluded that a new consumer generation is emerging in urban China that is more exposed to and more open to commercial sources.…”

Section: Children As Consumersmentioning

confidence: 99%

“…However, the study did not examine children's evaluation of credibility of information sources. Also, McNeal and Ji's (1999) study surveyed children in grades 4 to 6 only and thus unable to provide information about the development of shopping knowledge and perception of information sources with age. The study presented here remedies this limitation by extending the scope to cover children age six to 12 in urban China.…”

Section: Introductionmentioning

confidence: 99%

“…A number of global as well as local marketers are keen to design marketing communication campaigns to make the young consumers aware of their products, create a positive attitude toward the products, associate the products with certain symbolic meaning, or show where to buy the products. McNeal and Ji (1999) studied 460 urban Chinese children in grades 4 to 6 and found that television was a very important source of new product information. However, the study did not examine children's evaluation of credibility of information sources.…”

Section: Introductionmentioning

confidence: 99%

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Store visits and information sources among urban Chinese children

Chan

2005

Journal of Consumer Marketing

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Purpose -The purpose of this article is to examine how often urban children in mainland China interact with different types of retail shops, how they learn about new products and services, and their attitudes toward different sources of product information. Design/methodology/approach -A survey of 965 urban children ages six to 13 in four Chinese cities, including Beijing, Guangzhou, Nanjing and Shanghai, was conducted in November 2003 to May 2004. Questionnaires were distributed through eight elementary schools and local researchers were appointed to administer the data collection. Findings -The three most popular retail shops among urban Chinese children were bookstores/stationery stores, supermarkets, and restaurants and fast food shops. Store visits and consumption varied greatly with age and gender. Generally speaking, urban children perceived personal sources as useful as, and more credible than commercial sources in obtaining information about new products and services. Older children found commercial sources more useful and credible than younger children. Older children also found more information sources useful than younger children. Research limitations/implications -Three of the four surveyed cities were highly advanced in terms of economical and advertising development when compared with all other Chinese cities. Practical implications -A very useful advice for marketers and advertisers to select the right type of retail outlets and media to reach urban Chinese children. Internet and children's print media can be good potential media for promotion. Originality/value -This paper offers insight to design retail and media strategies to disseminate new product information to urban children in China.

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Chinese children as consumers: an analysis of their new product information sources

Cited by 94 publications

References 24 publications

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

The Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural Study

Parents and television advertisements as consumer socialisation agents for adolescents: An exploratory study

Store visits and information sources among urban Chinese children

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