“…Human drug addiction is a complex multifactorial phenomenon that features, with remarkable consistency, a difficulty in directing attention away from salient drug-related stimuli. Behavioral studies have shown that processing a nonsalient stimulus in the presence of a salient drug-related stimulus presents a significant difficulty for those dependent on cocaine (Copersino et al 2004;Hester et al 2006), alcohol (Sharma et al 2001;Ryan 2002;Cox et al 2003;Duka and Townshend 2004a, b), cannabis (Field et al 2004a), nicotine (Wertz and Sayette 2001;Powell et al 2002;Waters et al 2003;Bradley et al 2004;Field et al 2004b), or heroin (Lubman et al 2000;Franken et al 2003). Similarly, electrophysiological studies, which are able to directly quantify the allocation of processing resources to specific stimuli independently of conscious awareness, demonstrate enhanced event-related potential (ERP) responses to drugrelated stimuli compared to nonsalient stimuli across a range of addicted populations (Warren and McDonough 1999;Herrmann et al 2000Herrmann et al , 2001Franken et al 2003;van de Laar et al 2004;Lubman et al 2007b.…”