Let
M
n
,
g
,
f
be a complete gradient shrinking Ricci soliton of dimension
n
≥
3
. In this paper, we study the rigidity of
M
n
,
g
,
f
with pointwise pinching curvature and obtain some rigidity results. In particular, we prove that every
n
-dimensional gradient shrinking Ricci soliton
M
n
,
g
,
f
is isometric to
ℝ
n
or a finite quotient of
S
n
under some pointwise pinching curvature condition. The arguments mainly rely on algebraic curvature estimates and several analysis tools on
M
n
,
g
,
f
, such as the property of
f
-parabolic and a Liouville type theorem.