Clicking to Learn During the 2008 Presidential Election: Why Capturing Channel Switching Matters

The Influence of Message and Audience Characteristics on TV News Grazing Behavior

“…A related study on election news grazing employed the following question: ''When you are watching (program or channel watched most often) how many times would you guess that you switch to other programs that contain information about the 2008 presidential campaign?'' (Hardy & Jamieson, 2011).…”

Multiplatform news consumption and its connections to civic engagement

“…It has been blamed for causing declines in American social life because of the way it privatizes leisure time (Putnam, 2000) and offers so many choices (many focused solely on entertainment) that people can ignore or avoid civic information (Prior, 2003(Prior, , 2005. The wide range of channels available leads people to switch among them, minimizing the chances of consuming informational content even accidentally (Hardy and Jamieson, 2011;Morris and Forgette, 2007). Subsequent research has suggested that people are not always so selective in their media choices, and that media effects depend on the type of media consumed (Norris, 1996;Shah, 1998).…”

Adults relationship vis-a-vis educational an ethical role of television

“…Studije pokzuju da je informisanje građana od suštinske važnosti za razvijanje demokratije i da televizijske vesti imaju uticaj na povećanje znanja o društvenim zbivanjima. Prema rezultatima studije koja se odnosila na ponašanje ispitanika u toku predizborne kampanje i naizmenično prebacivanje pažnje sa jednog na drugi informativni televizijski kanal, zaključeno je da je takvo ponašanje povezano sa povećanjem znanja o temi za koju su ispitanici bili zainteresovani (Hardy i Jamieson, 2011).…”