This study explores the direct and indirect links between structural heterogeneity, network heterogeneity, and political participation. We review the often conflicting scholarship on discussion network heterogeneity and political participation and place it within a multilevel conceptual framework of heterogeneity. Based on this integrated theoretical model, our study uses a combination of macro-level and individual-level survey data from various sources. First, we use a cross-sectional national data set, based on a telephone survey with a probability sample of almost 800 adults. Second, we combine these individual-level data with county-level data on religious, political, and racial heterogeneity. Based on these data sets, we develop a path model linking structure, context, and networks into an integrated pathway to evaluate the direct and indirect effects of heterogeneity on political participation. Our results show positive links between structural and network heterogeneity that are both direct and indirect, that is, mediated through various communication processes.Scholars studying heterogeneity and political participation have put forward opposing theories and conflicting evidence as to the relation between the two. Early voting research suggested that cross-pressures, or more generally stated political disagreement, discourages citizens' political participation, whereas more recent studies generally view disagreement within social networks as fostering collective deliberation, awareness, political knowledge, and consequently participation. Moreover, additional research has demonstrated how the context, or social space in which individuals are Corresponding author: Dietram A. Scheufele;
The idea that interpersonal discussion moderates the effect of public affairs mass media on participatory behavior has been empirically supported by recent research. However, these studies focus on face-to-face conversations as the only means by which citizens discuss political issues with others. This study takes the idea one step further and not only examines the effects of face-to-face interactions, but examines the effects of computer-mediated interactions and internet hard-news use on participatory behavior. We found that not only did internet hard-news use have a positive main effect on participatory behavior, but that this effect was moderated by both face-to-face interpersonal discussion and computer-mediated interactions such as chat. This study explores explanations for this phenomenon and implications for future research.
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