The moderating role of age in the relationship between social media use and mental well-being: An analysis of the 2016 General Social Survey

The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

“…By going back to the role of age group to moderate the relationship between viral marketing and customers' purchase intention there was not any change in the relationship, and this result did not meet the results of the studies in other sectors (Moliner-Velázquez et al, 2015;Hardy et al, 2018;Othuon & Mbagaya, 2015;Schmidt, Miles, & Welsh, 2011;Sv & Sequeira, 2014;Zia et al, 2010), but it came consistent with some other studies (Duodu & Amankwah, n.d.;Mohd Isa & Wong, 2015). This might be because most of the generations were more Internet-savvy and most of them had previous experiences in many webtransactions; thus, they had a vision and appropriate resistance against some forms of viral marketing, which drives them not to deal seriously with it.…”

“…There is an effect of age on moderating the relationship between viral marketing and customers' purchase intention which comes in parallel with the studies of Hardy et al (2018) who stated that age moderates the relationship of "social media use and mental well-being"; Othuon and Mbagaya (2015) presented the positive role of age in moderating the relationship "Career Readiness and Career Indecision"; Sv and Sequeira (2014) stated that age affected positively the adoption of M-Banking in India; (Zia et al, 2010) which derived in Pakistan that age played a moderating on the relationship of job rewards and the satisfaction of the employee. So, as a result of the above-mentioned studies, the below hypothesis is derived.…”

“…H3: There is a positive effect of viral marketing on customers' purchase intention and will be stronger under the presence of age. have an effect on customer purchase intention (Rakib, 2019;Wang & Nguyen, 2018;Yusuf et al, 2018) having an influence on smartphones purchase intention such as "Product Feature, Price, Quality, Design, Social influence, and Brand" (Rakib, 2019;Tran, 2018) measuring the moderating role of two variable which are brand image and gender (Hardy et al, 2018;Rahi, 2016).…”

The role of information and communication technologies in socioeconomic development: towards a multi-dimensional framework

“…Population ageing is a global phenomenon that will continue to affect all regions of the world (Harper, 2014;Tams, Grover, & Thatcher, 2014), and may affect the success and contribution of ICT on socioeconomic development. Prior research indicates that depending on age, people may experience various sentiments related to ICT acceptance, such as technology anxiety (Hardy & Castonguay, 2018), perceptions of risks and impediments (Soja, 2017;Soja & Soja, 2017), and lack of confidence in computer knowledge (Marquié, Jourdan-Boddaert, & Huet, 2002). The need for more research into the role of age in the process of ICT acceptance is also expressed in papers in the current special issue.…”

Facebook: Social Uses and Anxiety - A Replication Attempt

“…Recent studies have pointed to age effects in relation to social media use and anxiety. Hardy et al (2018) note that social media use is associated with increased anxiety in the over-thirties and reduced anxiety in younger users.…”