Batik is one of the nation's works that are recognized by the world as one of Indonesia's cultural identity. Every city in Indonesia, especially in West Java has the typical batik characterized by the identity of the city, including Cimahi city. The popularity of batik Cimahi, not as famous as the popularity of Batik Garut, Cirebon, or other cities in West Java. Apart from the age of history Batik Cimahi that is relatively still young, which also affects is caused by the regional values in Cimahi not affect the culture of the people who become residents of the city. But it does not dampen the spirit of business people to cultivate a typical Cimahi batik industry. In addition to the business goals which indeed show a business opportunity that generates the profit, there is also idealist purpose that is based on a love of businessmen on batik, art, and areas. There are a number of other problems that caused Batik Cimahi hasn't been able to completely become a driving force in the economy of the region. However, the businessman in this field is optimistic that Cimahi Batik has it owns the potential market. Therefore, this research aims to map out a number of problems that become the obstacle, and at the same time recommending alternative solutions for solving encountered problems. This research method using case studies with the techniques of data collection in the form of interviews and observations to a number of batik typical Cimahi business. As for the results obtained shows that the need of attention and support from the Government to make Batik industry as the driving force of the economy of the region, as well as the collaboration among the businessmen for the sake to achieve the same vision, namely to make Batik as one product that can improve people's economy.