Proceedings of the Second Conference on Language, Literature, Education, and Culture (ICOLLITE 2018) 2019
DOI: 10.2991/icollite-18.2019.80
|View full text |Cite
|
Sign up to set email alerts
|

Code Mixing in E-commerce on Instagram

Abstract: The practice of code mixing in Instagram online shop advertisements is common in Indonesia, however, not much research has been conducted with regards to the government's regulation on the use of language on social media. This study aims to investigate the use of code mixing in e-commerce on Instagram. The method used in this research is qualitative using observation techniques, documentation and interviews. Data were taken from 10 Instagram account online shop advertisements by using purposive sampling. This … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1

Citation Types

0
4
0

Year Published

2021
2021
2024
2024

Publication Types

Select...
2
2

Relationship

0
4

Authors

Journals

citations
Cited by 4 publications
(4 citation statements)
references
References 2 publications
0
4
0
Order By: Relevance
“…In terms of the type of code mixing, the researchers classifies the data. In the types of code mix, the researcher uses the theoretical statement expressed by Suwito (1988) as mentioned in (Syafryadin & Haryani, 2020), which these results are supported by several studies revealed by (G Purnamasari et al, 2016;Hahyesalaemae et al, 2017;Hardini et al,…”
Section: Type Of Code Mixingmentioning
confidence: 68%
“…In terms of the type of code mixing, the researchers classifies the data. In the types of code mix, the researcher uses the theoretical statement expressed by Suwito (1988) as mentioned in (Syafryadin & Haryani, 2020), which these results are supported by several studies revealed by (G Purnamasari et al, 2016;Hahyesalaemae et al, 2017;Hardini et al,…”
Section: Type Of Code Mixingmentioning
confidence: 68%
“…This approach can enhance competitiveness in confronting diverse challenges and enable students to maximise their potential in science whilst developing strong values, essential to nurturing future leaders. Hardini et al (2018) state that language maintenance can occur in business or business. It can be seen from the use of language in product promotion on social media, one of which is the artist cake business.…”
Section: Resultsmentioning
confidence: 99%
“…However, using lousy language can cause misunderstandings, such as cases of code-mixing. Using good and correct Indonesian is also very influential in unifying the nation (Hardini et al, 2018).…”
Section: Resultsmentioning
confidence: 99%
“…It is known that social networks have made it easier for people to create and share both their own and others' content, thus fostering connections between friends, followers and even fans (Azer et al, 2019). Likewise, they have facilitated Ecommerce and Instagram, is one of the platforms where advertising and Ecommerce have obtained quite a lot of prominence in recent years, this, due to the implementation of new tools within the platform that facilitate the execution of this (Hardini et al, 2019). Not to mention that, as a result of quarantine,…”
Section: Discussion Of Resultsmentioning
confidence: 99%