Cognitive Dissonance Affecting Consumer Buying Decision Making: A study Based on Khulna Metropolitan Area

Bose, Tarun Kanti; Sarker, Sandip

doi:10.5296/jmr.v4i3.1847

Cited by 19 publications

(21 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The psychology of how clients realize, imagine, reason and select about the different kinds of alternative brands, services, and products that are called consumer behavior change (Ahmed, Gull, & Rafiq, 2015). Product or service by the customer attitude is dominated by a match of the service or product user image with the self-concept of the customer (Bose & Sarker, 2012). "To convergence of the e-business, internet, and the wireless world promising industry has been created by the widespread and the emerging adoption of wireless data networks even though the mobile business is a highly new (Camponovo & Pigneur, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh

Hossain¹

2019

JIBE

View full text Add to dashboard Cite

This study aims at developing a business innovation model for manipulating tactics and changing consumer behavior on mobile phone operators in Bangladesh. Now-a-days, the mobile phone has part and parcel of our daily life. The specific objectives are to explore the customers' expectations and perceptions; To analyze the factors that affect users for switching to another cell phone operators and finally to find out the ways of sustainability of existing phone operators. The methodology used the qualitative method based on the inductive research approach and an interview technique was employed for data collection. Semi-structured with an open-ended questionnaire were used as instruments for gathering data. A total of 40 (forty) interviewees was taken as a sample based on purposive random sampling techniques. The findings confirmed that some significant service gap between the SIM Company concerning influencing factors except factor. The originality of this study is that a unique business model has been designed based on consumer behavior change for five selected Subscriber Identity Module (SIM) companies in Bangladesh. Also, the model has demonstrated by taking cases of SIM companies. This study outlined future directions for developing a business model of mobile phone companies that could be utilized in other business sectors.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh

Hossain¹

2019

JIBE

View full text Add to dashboard Cite

show abstract

“…The construct rests upon the assumption that consumers and their behaviors are motivated and purposive (Berkman, 1992;Bose & Sarker, 2012). In other words, consumer behavior is a construct that involves choices and planned behaviors.…”

Section: Consumer Behaviors and Planned Behaviorsmentioning

confidence: 99%

Social Justice Attitudes and Concerns for Labor Standards

Schulz

Braekkan

2017

Sage Open

View full text Add to dashboard Cite

This study utilizes an adapted version of the Social Justice Scale to capture and assess the extent to which social-justicerelated values and attitudes toward labor standards relate to consumer intentions and behaviors. This social cognitive model assesses, based on Ajzen's theory of planned behavior, how "perceived behavior control" affects these behaviors either directly or indirectly through consumers' intentions. It is hypothesized that individuals who value fairness and equity in social interactions are going to be more likely to engage with businesses that are known for ethical business practices and abstain from firms that are known to violate labor rights. The results confirm that consumers who are concerned with social justice are less likely to conduct business with enterprises that have the reputation of violating both human rights and labor rights. However, the results also reveal that consumers with low levels of "perceived behavioral control" justify their consumer behaviors as they do not think that they can make a difference.

show abstract

“…The individual traits like anxiety (Hawkins, 1972) worry (Hawkins, 1972;Mittelstaedt, 1969;Oshikawa, 1972) and overreaction (Olsen, 2008) also contributed largely to the arousal of dissonance. Cognitive Dissonance was considered to be influenced by self-standards/self-esteem, (Stone, 2003) personal performance (Bose & Sarker, 2012) ethics (Fraedrich & Ferrell, 1992) and moral values (Lii, 2001) of consumers and if the decisions taken were not in consonance with these variables then it led to Cognitive Dissonance. (Jillian C. Sweeney et al, 2000) developed a scale to measure Cognitive Dissonance after an exploratory research involving Qualitative Study as well as Quantitative Study to arrive at three-dimensional solutions with the variables -emotions, wisdom and concern for the deal.…”

Section: Individual Factorsmentioning

confidence: 99%

Cognitive Dissonance: A Review of Causes and Marketing Implications

Bolia¹,

Jha²,

Jha³

2016

RW-JASC

View full text Add to dashboard Cite

Limitations-This study tried to focus on the past research in the marketing context, hence other aspects of management and psychology may have been not addressed. The categorization of the past studies done clearly brings out the areas which remains under explored and gives way for future research in the organizational contexts as well as industrial purchases. Organizational Culture and its effect on Cognitive Dissonance among its consumers may also be studied for the benefit of marketers. Enough studies pertaining to Indian context and emerging economies could not be found in the existing literature, which opens up various research avenues. Practical Implications-The arousal of cognitive dissonance after the purchase decision taken can be a major concern for marketers as it can result in order cancellations, loss of trust for the brand and loss of loyal customers. The study can be helpful for marketers to adopt similar successful strategies in past to keep cognitive dissonance in control. Social Implications-Marketers are responsible for Sales Volume as well as Profits for their organizations. However, they are also responsible for creating happy and loyal consumers for a winwin situation in a sales oriented transaction. Originality -This study has done exhaustive review of past studies and has categorized the past studies on the basis of causes of dissonance, effects of dissonance and what measures marketers adopted in past to reduce dissonance among consumers. This study has further categorized the causes of dissonance under three dimensions -Individual Factors, Socio-Environmental Factors and Organizational Factors. This study also further categorized effects of dissonance under two dimensions -Effects on Individuals and Effects on Organizations. This study proposed a model defining the relationships between causes, effects of cognitive dissonance and the measures adopted to reduce cognitive dissonance.

show abstract

Cognitive Dissonance Affecting Consumer Buying Decision Making: A study Based on Khulna Metropolitan Area

Cited by 19 publications

References 11 publications

Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh

Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh

Social Justice Attitudes and Concerns for Labor Standards

Cognitive Dissonance: A Review of Causes and Marketing Implications

Contact Info

Product

Resources

About