Collaborative Consumptions: An Analysis of Differing Perceptions and Behavior Intentions of Pakistani Consumers

Bhatti, Rabeeca; Memon, Noor Ahmed; Tunio, Ghazala; Bhatti, Shahzad Ahmed

doi:10.56536/ijmres.v12i3.297

Cited by 2 publications

(2 citation statements)

References 24 publications

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“…Recent studies by Currás- Pérez et al, (2018), Jarvis et al, (2017) state initially consumers enhanced their self-enhancement by using luxury brands. However, CSR is diminishing luxury brands' concept due to the current inclinations of society (Ahmed et al, 2017;(Bhatti et al, 2022). Thus, for self-enhancement, people select the brands of firms associated with CSR (Menidjel et al, 2017).…”

Section: The Csr C-c Identification and Impulse Buyingmentioning

confidence: 99%

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

Hayat

Zhu

Ullah

2023

IJMRES

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This study aims to explore the influence of CSR on consumers' impulse buying behavior and examine the most dominant practices for CSR, which stimulate the consumers for impulse buying with the mediation effect of corporate reputation and consumer company identification. Because corporate social responsibility is an important source of significant transformation in society. The intention of this change is to consumers' reactions in response to CSR implications. Developed a set of hypotheses to check the affiliation of impulse buying with CSR practices. Primary data were collected and analyzed using CFA to determine the construct's interrelation and structural equation modeling to test the proposed hypothesis. The results demonstrate that CSR practices influence consumers' impulse buying behavior positively. Further, c–c relationship/identification plays a vital role in corporate reputation. As a result of CSR practices, c–c identification and corporate reputation encourage consumers toward impulse buying. Social well-being actions directly affect the impulse-buying behavior of consumers due to the perception of the socially responsible firm. The awareness of CSR practices and positive influence on consumer buying behavior motivate companies to act, which is constructive for social development, environmental well-being, and stakeholders' personal lives. These sustainable implementations replicate the determination that expands corporate social responsibility to defend the enterprise's image and economic benefits. These measures and decisions largely influence consumer buying behavior. The analysis clarifies that the CSR practices of the firm influence the consumer buying behavior and invite them for acquiring the product without any consideration of purchasing significance due to the sense of a socially responsible firm. It also provides the means and directions to invest in dynamic rehearses, which expand the image, firm performance, and advancement of the social order. Keywords: CSR, impulse buying, C-C identification, firms, corporate reputation, social well-being, environmental well-being, economic well-being.

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Section: The Csr C-c Identification and Impulse Buyingmentioning

confidence: 99%

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

Hayat

Zhu

Ullah

2023

IJMRES

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“…Sambu (2016) in his research noted that "green packaging is a competitive resource". This is supported by Bhatti (2016) who states that recyclable and biodegradable packaging, ecologically safe goods are part of green marketing, which also encourages sustainable competitive advantage. In addition, environmentally friendly packaging is one of the obvious environmentally friendly distribution practices and basically has an impact on the competitiveness of companies that produce food (Maziriri, 2020) The business world needs to consider green packaging as one of the company's competitive strategies (Auliandri et al, 2018).…”

Section: Introductionmentioning

confidence: 97%

The Most Important Factors Using Green Packaging

Trimo,

Rochdiani,

Suminartika

et al. 2023

Sylwan

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Green packaging can be a solution to the problem of environmental pollution caused by the generation of plastic waste as a result of bakery business packaging. However, bakery businesses still don\'t use green packaging a lot, which indicates low interest in using green packaging. This study aims to determine the most important factors underlying consumer interest in the use of green packaging. For that used factor analysis. The research was conducted in Indramayu Regency , West Java, Indonesia, from February to May 2023. The results showed that consumers\' interest in using green packaging was in the high category. The most important factors based on consumer ratings are hygiene, environmental benefits, and affordability.\nKeywords: Interest, Consumer, Bakeries Business and Green Packaging

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Collaborative Consumptions: An Analysis of Differing Perceptions and Behavior Intentions of Pakistani Consumers

Cited by 2 publications

References 24 publications

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

The Most Important Factors Using Green Packaging

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