2019
DOI: 10.1177/0047287519861170
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Collaborative Innovation or Opportunistic Behavior? Evidence from the Relational Governance of Tourism Enterprises

Abstract: Relational norms are often used to govern interfirm relationships. However, an emerging stream of work has identified their potential “dark sides.” This study examines why and when the benefits or drawbacks occur. Based on a survey of tourism enterprises in China, an integrative model composed of relational norms, commitment, relationship performance (including collaborative innovation and opportunistic behavior), and substitutability is confirmed. The results show that the effectiveness of relational norms de… Show more

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Cited by 12 publications
(6 citation statements)
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References 80 publications
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“…Gezhi et al (2020) investigate the potential relationship between employees’ calculative commitment and innovative behavior. For this purpose, the researchers conducted a survey and collected data from tourism-related SMEs in China.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
See 1 more Smart Citation
“…Gezhi et al (2020) investigate the potential relationship between employees’ calculative commitment and innovative behavior. For this purpose, the researchers conducted a survey and collected data from tourism-related SMEs in China.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…These findings lead to the following hypothesis: H4a: Affective commitment has a significant relationship with employee innovative behavior. Gezhi et al (2020) investigate the potential relationship between employees' calculative commitment and innovative behavior. For this purpose, the researchers conducted a survey and collected data from tourism-related SMEs in China.…”
Section: Firm Commitment and Employee Innovative Behaviormentioning
confidence: 99%
“…Agencies having quietly endured client opportunism bilateral opportunism. Therefore, the logic of consequences could dictate the client's behavior be aimed at actions enhancing their self-interest (Gezhi et al, 2020). Therefore, our hypothesis is: H4.…”
Section: Role Of Calculative Commitment In Three-way Interaction Involving Informational Cuesmentioning
confidence: 97%
“…The third is an article that discusses radical innovation by developing relationships with external parties such as tour operators, tourism and travel fairs, hotel chains, international suppliers, booking offices, and consumers. In another article, this is called collaborative innovation (Gezhi et al, 2019). Interaction with consumers and suppliers from a networking and partnership perspective is the key to fostering a culture of organizational innovation to improve workers' and managers' competitive and pro-innovation priorities and generate innovation (Rubalcaba et al, 2016).…”
Section: Innovation At the Enterprise Levelmentioning
confidence: 99%