Commercial automotive advertising: semiotic study

Abstract

Automotive commercial advertising is an advertisement that is often aired on television. As one of the countries with the largest automotive vehicle consumers in Asia, many advertisements are issued by motor vehicle manufacturers so that the products they offer are purchased by the public. This paper will discuss how the existing advertisement structure displays signs that are effective and efficient so that with a short duration, an advertisement can provide a lot of information. The problems discussed in this paper are what the role of the icon, index, and symbol in the automotive advertisements that are broadcasted on television. The data source in this paper uses advertisements data from Yamaha and Honda motorcycles. The research method in this paper uses the Peirce semiotic method that discusses the icon, index, and symbol in the advertisement. The method used in presenting the results of the analysis is formal and informal methods.

Commercial automotive advertising: semiotic study

“…Here is the scene of the woman. Krisnawan, G. N. A., Beratha, N. L. S., & Laksana, I. K. D. (2019) : The woman in the advertisement is a well-known public figure, singer, and actress in Indonesia, Agnes Monica.…”

“…The motorist's body is not on the motorcycle but is lifted into the air due to the very fast motorcycle's speed. This type of sign is based on the relationship between the IJLLC ISSN: 2455-8028  Krisnawan, G. N. A., Beratha, N. L. S., & Laksana, I. K. D. (2019). Commercial automotive advertising: semiotic study.…”

“…This reason causes automotive advertisements to be very interesting objects to study. IJLLC ISSN: 2455-8028  Krisnawan, G. N. A., Beratha, N. L. S., & Laksana, I. K. D. (2019). Commercial automotive advertising: semiotic study.…”

Semiotic Analysis of "Hyundai Presents Re:Style 2020" Green Marketing in Automotive Ads

“…Positioned strategically in prominent urban locations, including subway stations, streets, buses, billboards, and public buildings, these posters function as essential promotional instruments, emblematic of the dynamic cultural existence within the metropolis. The positioning of cultural organizations' emblems is crucial for conveying their messages and establishing their identity, regardless of whether they adorn public transportation, city streets, or entryways to urban areas (Krisnawan et al, 2019).…”