Commitment Sebagai Variabel Mediasi Pengaruh Trust Terhadap Repurchase Intention Pada Restoran Waralaba Lokal

Abstract

Abstract:Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitment. Keywords : trust, affective commitment,continuance commitment, repurchase intention

The Influencing Factors on Coffee Shop Customers' Revisit Intention

“…Theoretically, the findings of this research support the results of the previous study [8], [22], [26]. We also found that trust was positively effecting to commitment, which is consistent with the findings of prior scholars [21], [24], [27]. The data analysis results also revealed that Satisfaction was positively related to revisiting intention, which matches the finding of previous researchers [19], [30]- [32].…”

“…Mosavi & Ghaedi [21]found that trust has a positive influence on customer loyalty, repurchase intention, and customer commitment in Iran. It is also supported in the local franchise restaurants industry [27] and the hospitality industry in Taiwan [24]. Based on the discussion above, so we developed hypotheses as below:…”

Pengaruh Kualitas Layanan, Kepuasan, Kepercayaan Dan Komitmen Terhadap Minat Berkunjung Kembali Pada Industri Kecantikan

“…(Haryono et al, 2015;Prameka et al, 2016;Zeglat et al, 2016). Penelitian ini mengkonfirmasi penelitian Parasuraman et al (Chou & Chen, 2018;Ferro et al, 2016;Li & Chang, 2016;Mlaker Kač et al, 2015;Riorini, 2016…”