Early work in discursive psychology highlighted the rhetorical strength of devices that serve to establish matters as objective facts. More recently, there has been increasing interest within this discipline concerning mental state invocations (e.g. imagining; knowing; intending), which typically convey speaker subjectivity. Elsewhere, linguists have examined the social business enabled by speakers’ deployment of cognitive verbs, a prime example of which deals with overt references to thinking. The current article sets out to extend the work on thinking by synthesizing research from discursive psychology, linguistics, and conversation analysis in order to undertake an integrated analysis of thinking. In our examination of a UK talk radio corpus, comprising data from 11 talk radio shows, we demonstrate three discursive functions of deploying a thinking device: setting an intersubjective agenda; doing opinion; and managing ‘facts’. An integrated approach allows us to examine the rhetorical strength of these subjectivizing maneuvers, and contribute to the existing body of work concerning the discursive deployment of thinking and mental state terms.