Communication processes and consumerism: The case of Venezuela

Cultivation Effects on Quality of Life Indicators: Exploring the Effects of American Television Consumption on Feelings of Relative Deprivation in South Korea and India

“…In other words, little research attention has been paid to the effects of viewing U.S. television on materialism among people outside the United States. Instead, the effects of general or domestic television viewing have usually been explored either within the United States or within other cultures (Allen, 1992;Burroughs, Rindfleisch, & Shrum, 2002;Cheung & Chan, 1996;Churchill & Moschis, 1979;Kang & Kang, 1998;Shrum, Burroughs, & Rindfleisch, 2005;Sirgy et al, 1998;Zhang & Harwood, 2002).…”

Media coverage of sexually transmitted infections: A comparison of popular men’s and women’s magazines

“…In cultivation analysis circles it has been argued that the media play an important role in the decisions people make about sex and sexual behavior (Signorielli, 1993). Although cultivation theory mainly addresses the influence of fictional televised violence on perceptions of reality, a number of studies have tested the cultivation effect in terms of other media content and non-television media channels including cultivation of concerns about the environment (Shanahan, Morgan, & Stenbjerre, 1997); perceptions of race and affirmative action (Gandy & Baron, 1998); consumerism (Allen, 1992), and the impact of natural disasters (Newhagen & Lewenstein, 1992). Together these studies suggest that, when heavily exposed to media, audience members tend to absorb a homogenous set of meanings contained in messages.…”