2021
DOI: 10.29244/jcs.6.2.92-110
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Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic

Abstract: Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pande… Show more

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Cited by 11 publications
(10 citation statements)
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“…Good consumer behavior is related to exposure to information, product advertisements, environmental influences, and individual characteristics (Fadliyah et al, 2021). Clear and correct information on food packaging labels makes it easier for consumers to choose a food product, which is usually based on their knowledge of packaged food labels (Devi et al, 2013).…”
Section: The Effect Of Knowledge On Food Label Reading Behavior Adole...mentioning
confidence: 99%
“…Good consumer behavior is related to exposure to information, product advertisements, environmental influences, and individual characteristics (Fadliyah et al, 2021). Clear and correct information on food packaging labels makes it easier for consumers to choose a food product, which is usually based on their knowledge of packaged food labels (Devi et al, 2013).…”
Section: The Effect Of Knowledge On Food Label Reading Behavior Adole...mentioning
confidence: 99%
“…In addition, Fadliyah (2021) explains that the fact that advertisements are quite informative and convincing can explain why there is a significant relationship between belief in the truth of advertisements and consumer behavior toward branded products. Remembering advertising content is important because the source of product information significantly influences consumers' behavior as savvy consumers (Setianingrum & Yuliati, 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Media yang banyak dimanfaatkan di masa pandemi Covid-19 adalah media sosial dan webinar online karena dapat menjangkau masyarakat yang lebih luas terutama yang memiliki akses internet. Metode ini juga sesuai diterapkan pada masa pandemi karena memungkinkan prinsip low touch (Rains et al, 2020), efektif, berbiaya rendah, mampu mengeliminasi batasan geografis, dapat disebarkan secara massif (Mwaura et al, 2020), serta merupakan sumber informasi utama bagi masyarakat yang ingin mengkonsumsi obat tradisional dan suplemen makanan untuk menjaga kesehatan (Fadliyah & Nurwahyuni, 2021).…”
Section: Gambar 4 Skor Popularitas Media Kie Yang Diikuti Respondenunclassified