Community's Perceptions and Enthusiasm: Empowering Information Technology as Marketing Strategy in Homecare Services

Abstract

ABSTRAKPendahuluan: Persepsi masyarakat dan antusias terhadap pelayanan home care menjadi tantangan bagi homecare agency. Strategi yang mudah dan efektif adalah dengan menggunakan sistem informasi. Metode: Penelitian ini menggunakan desain analisis deskriptif di mana persepsi dan antusiasme masyarakat diukur dengan mengisi kuesioner (r = 0,367; validitas dan reliabilitas = 0,734 dan 0,777), di mana analisis data menggunakan correlation product moment dan ttest. Hasil: Analisis univariat menunjukkan persepsi terhadap pelayanan homecare dalam masyarakat internal adalah: rerata=19,8; rentang 17-24, sedangkan dalam masyarakat eksternal adalah: rerata = 19,53; rentang 15-24. Di sisi lain, antusiasme terhadap pelayanan homecare dalam masyarakat internal adalah: rerata = 31,33; rentang = 28-36, sedangkan masyarakat eksternal menghasilkan: rerata = 31,27; rentang 26-36. Hasil analisis bivariate menunjukkan: pertama, persepsi dan antusiasme masyarakat internal berhubungan dengan pelayanan homecare (p = 0,001; r = 0,778). Kedua, persepsi dan antusiasme masyarakat eksternal berhubungan dengan pelayanan homecare (p = 0,010, r = 0,754). Dengan demikian, tidak ada perbedaan antara persepsi masyarakat internal dan masyarakat eksternal terhadap pelayanan homecare (p = 0,778). Kesimpulan: Persepsi dan antusiasme masyarakat berhubungan dengan pelayanan homecare. Penelitian ini memberikan informasi terhadap manajemen homecare bahwa masyarakat membutuhkan pelayanan homecare untuk meningkatkan kesehatan pasien dengan penyakit kronis. (p = 0.001; r = 0.778). Second, Perceptions and enthusiasm external community was associated with homecare services (p = 0.010, r = 0.754). Thereby, no difference between internal community perception and external community perception toward homecare services (p = 0.778). Discussion: In conclusion, this study concludes that community's perception and enthusiasm was considered related to homecare services. This study provides information for homecare management that community needs homecare services to address health improvement among patients with chronic diseases.

Physiotherapy Comprehensive Care as an Integrated Care

“…The previous research results were: 1) there is close correlation of perception to inside UMM people's interest of physiotherapy service (Prasetyo, Kumboyono, Wardani, 2012), 2) there is close correlation of perception to external UMM people's interest to physiotherapy service model hospital (Prasetyo, Kumboyono, Wardani, 2012), 3). The need of physiotherapy service developing cooperated with partner hospital (Prasetyo, Kumboyono, Wardani, 2012), 4) The need of executor nurse skill development in giving physiotherapy service so that it gives impact to patient's satisfaction (Wardojo, Ruhyanudin, Prasetyo, 2014).…”

“…The need of physiotherapy service developing cooperated with partner hospital (Prasetyo, Kumboyono, Wardani, 2012), 4) The need of executor nurse skill development in giving physiotherapy service so that it gives impact to patient's satisfaction (Wardojo, Ruhyanudin, Prasetyo, 2014). Therefore, this research is aiming at developing physiotherapy service system cooperated with hospital as a strategy to make care physiotherapy service is more accessible and longer time for people and it is hoped can increase the degree and independency of community health.…”