Companies’ vision, mission, and core values focus on human resource management

Abstract

Purpose: This study aimed to determine companies’ vision, mission, and core values focus on human resource management. Research methodology: This study used qualitative method and 14 companies’ website has been used to identify their mission, vision and core values. Results: From the total of 14 FMCG companies that had been used in this study only five (Akij group, Marco Bangladesh Reckitt Benckiser Group plc (RB), Eskayef Pharmaceuticals Ltd, and Danish) of them showed that they have no mention about the human resource management and nine of them showed their concern towards human capital in their vision, mission, and core values. Limitation: This study is only confined to identify the mission, vision, core values, not their impact. Besides that, it is only limited to the small number of FMCG companies in Bangladesh. Contribution: This study’s results contribute to understanding the importance of focusing on human resource management on the companies’ vision and mission and explaining the reason for modifying the existing statements. Keywords: Core values; FMCG; Human resource management; Mission; Vision

The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

“…Hence, to achieve competitive advantages and be the employer of choice, companies must embrace human resources in their vision, mission, and core values. This study tries to assert the focus on strategic human resources in the vision, mission, and core values of FMCG enterprises; furthermore, Akter (2021) denotes the company's vision, mission, and core values indicated on human resource management in her study. Moreover, Brătianu and Bălănescu (2008) examine vision, mission, and corporate values in their research and investigate qualitative and quantitative research on top 50 US-based companies.…”

“…Each of the company's websites has been used to collect the data and to identify its vision, mission, and core values. In this study content analysis method is used to analyze the qualitative data because this approach is well known to analyze the content based on communication for many years Akter (2021). Content analysis is the most prominent method for analyzing the organization's mission, vision, and core values (Cady et al, 2011;Chun & Davies, 2001).…”

“…This study uses content analysis software as a tool to investigate the research method. A number of studies used this tool for studying web content (Akter, 2021;Evans, 2013;Perry & Bodkin, 2000). Data has been collected from websites through the web content analysis method (Neuendorf et al, 2015).…”

“…He also described a model regarding how educational institutions achieve their goals by creating innovators through the vision, mission, and core values. Akter (2021) analyzes fourteen companies' vision, mission, and core values focused on human resource management, but she does not mention direct and indirect focus on humans. There should be a debt analysis of mission, vision, and core values based on humans.…”

Strategi Program Vocational Skill untuk Mengembangkan Kewirausahaan Santri

“…Sebagaimana konsep dari visi yaitu sebagai agenda tujuan lembaga yang diwujudkan melalui program dan kegiatan yang disusun dalam rencana pengembangan lembaga dan misi yaitu penyataan tentang tujuan organisasi yang dideskripsikan dalam produk dan pelayanan yang dapat ditawarkan (Chairunnisa, 2016). Visi misi visi dapat mengarahkan organisasi (Akter, 2020). Sehingga rencana kerja pondok menjadi pedoman dan acuan untuk mendeskripsikan tujuan organisasi dalam jangka pendek, menengah dan jangka panjangnya (Irmanto & Ridwan, 2021).…”