Comparing Student Loyalty Behavioural Intentions across Multi Entry Mode Deliveries: An Australian Perspective

Quintal, Vanessa; Phau, Ian

doi:10.1016/j.ausmj.2016.01.001

Cited by 10 publications

(10 citation statements)

References 57 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on the level of this competition, modern day tertiary institutions pay more attention to learner satisfaction ( De Jager and Gbadamosi, 2013 ). Quintal and Phau (2016) discovered that student loyalty is an indication of learner gratification and service quality in education is indirectly connected to learner loyalty.…”

Section: Introductionmentioning

confidence: 99%

Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

Borishade

Ogunnaike

Salau

et al. 2021

Heliyon

View full text Add to dashboard Cite

Higher educational institutions are engaged in the provision of services and thus require better focus on satisfying the needs and anticipation of their participating consumers (students). Additionally, it is the delivery of quality services that creates loyal consumers: consumers who patronize the institution more and who stimulate others to patronize. While past researchers have discovered a relationship between service quality and student loyalty in higher educational institutions (HEIs) in developed countries, the peculiar nature of HEIs operating in an emerging country like Nigeria is yet to be examined. Therefore, this study examined the role of quality service, student satisfaction and loyalty in higher education institutions in Nigeria. The study was conducted in a private University in Nigeria because of the stringent competition within the subsector. The descriptive and inferential statistics were employed in this study. A survey of 265 students from the private university provided data for the study through structured questionnaire. Utilizing the structural equation model. The findings revealed a significant association between service quality and student loyalty. However, this relationship is mediated by student satisfaction. Going by the discoveries of the study, it is suggested among others, that the delivery of quality services should be targeted towards satisfying the student as this will help build the loyalty of the student to the institution.

show abstract

Section: Introductionmentioning

confidence: 99%

Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

Borishade

Ogunnaike

Salau

et al. 2021

Heliyon

View full text Add to dashboard Cite

show abstract

“…In the reviewed literature international student satisfaction has also been discussed for its impact on perceived service quality (Russell, 2005), as a mediator in the influence of choice factors on loyalty (Amaro et al, 2019), for its relation to the service augmenters concept and additionally to customer participation in value creation (Elsharnouby, 2016). Consumer loyalty has been studied across university's multi‐entry mode campuses to ascertain the impact of students' perceptions of the push/pull factors and risk attributes on loyalty behaviour (Quintal & Phau, 2016).…”

Section: Tccm Framework‐based Review Of Articlesmentioning

confidence: 99%

Marketing education to international students: A systematic literature review and future research agenda

Pawar

2022

Int J Consumer Studies

View full text Add to dashboard Cite

Even though numerous studies provide information on marketing education to international students, research that reviews the accrued knowledge holistically remains elusive.Accordingly, the main purpose of this study is to (1) systematically synthesize, compile and understand the existing line of empirical research on the topic of marketing education to international students and (2) outline a comprehensive future research agenda to help further advance this field. This study adopts the theory-context-characteristicsmethodology (TCCM) framework proposed by Paul and Rosado-Serrano to systematically review 52 articles published in A*, A and B category journals from the ABDC Journal Quality List. This systematic review reveals that the existing studies mostly focus on consumer-specific theories and detects a need for more macro-market, and industry-related theoretical perspectives (theory); it also identifies research gaps related to international student host and home country settings (context), and the application of competition-related variables for the main relationships in this field (characteristics).

show abstract

“…The relationship between attitude and behavioural intentions is also a very well discussed topic in both marketing and tourism literature. Following the theory of planned behaviour (Ajzen, 1991), attitude has been widely used to predict and explain a wide range of behavioural intentions such as: purchasing/ visiting, repurchasing/ revisiting, complaining and spreading positive word-of-mouth (Bashir & Madhavaiah, 2015;Choe & Kim, 2018;Di Pietro, Di Virgilio, & Pantano, 2012;Kruger & Mostert, 2016;Lee et al, 2014;Quintal & Phau, 2016;Wu, 2015). In the same fashion, it is thus expected that positive attitude towards the hosting destination will cause millennial tourists to act in the favour of the place, that is, to engage in responsible tourism intention.…”

Section: The Tpb Constructs and Responsible Tourism Intentionmentioning

confidence: 99%

The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore

2021

JRTM

View full text Add to dashboard Cite

The tourism industry has emerged as one of the main contributors of gross domestic product (GDP) in many countries, including Singapore. Though the direct benefits associated with the growth of tourism industry is promising, the social-culturally and environmental problems that arisen simultaneously must not be overlooked. This paper presents five hypotheses for understanding the inter-relationship between millennial tourists’ evaluation on tourism experience, their attitude towards the tourism experience, attitude towards the destination as well as their responsible tourism intention by using the consumption value theory, the halo effects and the theory of planned behavior as guiding frameworks. The paper proposes that the perceived value of millennial tourists is made up of six distinctive dimensions, which will have a positive effect on their attitude towards the tourism experience. Their positive attitude arisen from tourism experience will, then, affect their attitude towards the destination and thus their intention to engage in responsible tourism behavior. This paper offers opportunities to refine concepts and build on existing theories.

show abstract

Comparing Student Loyalty Behavioural Intentions across Multi Entry Mode Deliveries: An Australian Perspective

Cited by 10 publications

References 57 publications

Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

Marketing education to international students: A systematic literature review and future research agenda

The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore

Contact Info

Product

Resources

About