This work presents a comprehensive review on stimuli presentation, which is an important stage of any emotion elicitation experiment in affect analysis. Due to lack of standard guidelines, the researchers employ their self-devised methods which are not always sufficiently informative-making this area very inconsistent and ambiguous. In addition, an ample study about this stage including how to select, design and present the stimuli has not been reported properly earlier. In this purpose, an inclusive study has been conducted aiming to summarize various aspects of stimuli presentation including type of stimuli, available database, presentation tools, subjective measures, ethical issues and so on. Certainly, among several methods of emotion recognition (e.g., facial expression, speech, gesture and physiological signal), the EEG based emotion recognition works have been considered here due to availability of sufficient number of works, reliability and well-established technology. In total, 137 peer reviewed articles have been studied and the results show that about 83% of emotion elicitations have been performed by employing visual stimuli (mostly pictures and video). Therefore, presentation of visual stimuli has been explored with great emphasis covering laboratory setup, presentation timing, subjective issues, and ethical issues. Finally, an extensive recommendations regarding stimuli presentation has been provided which could guide to conduct the emotion elicitation experiments effectively.