Competitive Advantages of Small and Medium Enterprises in Northern Thailand

Pongwiritthon, Ratthanan; Awirothananon, Thatphong

doi:10.17265/1548-6591/2015.01.005

Cited by 3 publications

(2 citation statements)

References 9 publications

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“…The study conducted by [1] also claimed that SMEs in Malaysia and Pakistan were less effective in establishing good relations with related parties due to a lack of genuine business, lack of financial resources, limited training programs and related skills, and lack of women involved in running businesses. Furthermore, [6] revealed that SMEs in Northern Thailand experience problems making friends with their business partners due to a lack of knowledge about financial management and operating costs. Likewise, a study by [7] also proved that limited knowledge about SCM, and lack of interaction with local and international business actors is one of the causes of the inability of SMEs to maintain sustainable good relationships with their business partners.…”

Section: Introductionmentioning

confidence: 99%

Impact of Social Media Usage on Supplier-Customer Relationship Management: Case on Manufacturing and Service SMEs

Yong Dirgiatmo

2024

jes

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Digital products have placed as a competitive advantage for business actors both individuals, companies, and industries recently. Social media such as Facebook, Instagram, YouTube, which are accessible from various communication media such as smartphones, tablets, or laptops have become inseparable media from user's handholds in order to share information, offer products and services, and make friends. In an effort to establish good relationships between companies and suppliers (Supplier Relationship Management/SRM) and between companies and consumers (Customer Relationship Management/CRM), hence optimizing the use of social media for companies becomes very important, no exception for small and medium-sized enterprises (SMEs). This study aims to examine the role of social media to assist SMEs in establishing good relationships with their suppliers and customers. There are around 200-250 manufacturing and service SMEs domiciled in Central Java province were involved. The data collection method was carried out through surveys guided by questionnaires and interviews with SME owners. Quantitative data analysis was conducted using Structural Equation Modelling. It is hoped that the resulting findings will prove the significant role of social media in helping SMEs to establish good relationships with suppliers (SRM) and customers (CRM), and it is believed to be useful both theoretically and practically.

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Section: Introductionmentioning

confidence: 99%

Impact of Social Media Usage on Supplier-Customer Relationship Management: Case on Manufacturing and Service SMEs

Yong Dirgiatmo

2024

jes

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“…It is therefore interesting to investigate further the competitiveness of Indonesian SMEs in anticipating AEC. Previous studies on SME competitiveness use different countries as their research context, such as in Hungary (Tantalo, 2012), Ghana (Ocloo et al, 2014), Bulgaria (Ahmedova, 2015), and Thailand (Pongwiritthon & Awirothananon, 2015). The Indonesian studies mainly focus on specific industries, such as processed food industry (Najib et al, 2015) and furniture industry (Setyawan et al, 2016), or the competitive resources in specific industry cluster (Anton, 2015).…”

Section: Introductionmentioning

confidence: 99%

Smes Competitiveness in an Integrated Economy: A Preliminary Study From Indonesia

Matrutty

Franksisca

Damayanti

et al. 2018

OJBE

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ASEAN Economic Community (AEC) offers both opportunities and challenges to Indonesian Small Medium Enterprises (SMEs). Highly competitive SMEs are likely to exploit opportunities from AEC by expanding their markets and securing raw materials at lower costs. On the contrary, the increasingly intense competition is likely to marginalize less competitive SMEs in their own domestic market. This study aims to analyze the SMEs competitiveness in anticipating AEC. Using 64 SMEs that already export their products or have potentials to export as the sample; this research shows that Indonesian SMEs exhibit a high competitiveness level from the perspective of the production factor, the availability of related and supporting industries factor (especially in relation to the availability of raw and supporting materials), and the demand factor. However, SME owners acknowledge that AEC intensify competition and the government has not provided adequate facilities to improve the SME competitiveness.

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Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing di Industri Fashion

Maryani¹,

Chaniago

2019

JRBI

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This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.

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Competitive Advantages of Small and Medium Enterprises in Northern Thailand

Cited by 3 publications

References 9 publications

Impact of Social Media Usage on Supplier-Customer Relationship Management: Case on Manufacturing and Service SMEs

Impact of Social Media Usage on Supplier-Customer Relationship Management: Case on Manufacturing and Service SMEs

Smes Competitiveness in an Integrated Economy: A Preliminary Study From Indonesia

Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing di Industri Fashion

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