Competitiveness and tourism development: In search of positive image-representations of Bulgaria as a destination

Stankova, Mariya; Vasenska, Ivanka

doi:10.5937/ekonomika1503043s

Cited by 4 publications

(3 citation statements)

References 29 publications

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“…As a tool of modern multidimensional statistics, factor analysis is widely applied in various fields of research (Lawley & Maxwell, 1962). According to Stankova & Vasenska (2015), it is also relevant to tourism and tourist destination, considered their complex systems. In this case, factor analysis allowed for these key task to be solved:  to determine the amount of the relevant factors and their impact on the destination image;  to establish the factor structure of the studied attributes or to show the level of their impact on the preliminary destination image formation of the river cruise passengers.…”

Section: Methodsmentioning

confidence: 99%

Enhancing the Destination Image Through Promoting Popular River Cruise Destinations

Dimitrov

Stankova

2019

CBUP

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The sector of cruise tourism is growing in both subdivisions: river and ocean cruises. The most popular river cruise destinations in Europe are connected with historical places around big rivers such as the Danube, Rhine, Volga and others. One cruise itinerary consists of several tourist destinations, well-known and unknown for the cruise tourist, and creates one tourist destination combined with different ports of call. The well-known ports of call such as Paris, Vienna, St. Petersburg are the main attraction for the tourists. Among them there are some ports of calls which the tourist is not familiar with before visiting them. River cruise tourists have the opportunity to discover smaller cities in the chosen country or visit a new country as a tourist destination. For the areas where tourism is in a very early developing stage it is crucial to create a unique destination image which could influence the future choice of the tourists and bring them back. The study focuses on the main objective of exploring the attitudes of tourists traveling on two European river cruise routes, their experience and satisfaction within the visited destinations. Тhe research has a scientifically applied character, outlining certain attitudes that would be of interest to the business operating on river cruise destinations. Research results show that popular cities are a pull factor for river cruise tourism. Integrating them into the tourism offer as part of the long-term tourism planning would bring benefits to the destination by contributing to the creation of a unique and attractive destination image and growing popularity. JEL Classification Numbers: L83, Z31, Z32, Z38,

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Section: Methodsmentioning

confidence: 99%

Enhancing the Destination Image Through Promoting Popular River Cruise Destinations

Dimitrov

Stankova

2019

CBUP

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“…The cognitive aspect is created through information acquired from the media such as brochures, newspapers and websites, as well as from marketing strategies or from a previous experience of the destination (Fakeye & Crompton, 1991;Chon, 1992;Castaño et al, 2006). From the cognitive aspect, the image of destinations is based on a set of attributes and resources available to visitors such as climate, nature, culture, infrastructure, creative and entertainment activities, among others (Stankova & Vasensk, 2015;Ceylan & Çizel 2018).…”

Section: Literature Review Destination Imagementioning

confidence: 99%

Destination image: validation of a measurement scale

Hernández-García

Cruz

Castrejón

2022

Rev. interam. ambient. tur.

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Image is a factor that directly influences the decision to visit a destination. Nowadays, more and more destinations are emerging that have different characteristics, from the consolidated and massive sun and beach destinations. The objective is to validate an unconventional destination image measurement scale in the Mexican context. With the support of the scientific literature review, an instrument was designed and applied to 405 visitors from three destinations: Sultepec, Almoloya de Alquisiras and Texcaltitlán, municipalities belonging to the State of Mexico, Mexico. For data processing, the measurement and structural model was evaluated with the support of different tests of internal consistency, validity and structural equation modelling. The results show that the destination image is integrated by affective, cognitive and global components. In conclusion, the instrument in question showed highly satisfactory values to be considered reliable and valid.

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“…With respect to food many added values can be discussed, such as food safety and the attractiveness of food as a source of creative industry goods and innovation in tourism (Dimitrov, 2012), food sensitivities, taste perception and acceptability. In terms of health, new implications of food as culture are expected to become a trendy character (Aygün and Oeser, 2017; Stankova and Vasenska, 2016) and to be applied as a competitive advantage in hotel business (Kyurova, 2013; Jolliffe, 2016).…”

Section: Introductionmentioning

confidence: 99%

Synergetic effects between fasting, well-being and anti-consumption within the walls of Orthodox monasteries and outside them

Kiryakova-Dineva

Krasteva

Chankova

2019

BFJ

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Purpose The purpose of this paper is twofold: first, to explore the possible synergetic effects between food-restricted behaviour (fasting in Orthodox Christianity) and physical and mental health; and second, to ponder on the nature of fasting and to reveal the potentials monastery cuisine has, reaching outside the world of religion and entering the world of consumption. Design/methodology/approach A qualitative research approach has been applied in order to investigate the synergetic effects between fasting, well-being and anti-consumption. The analysis is based on in-depth interviews carried out in Orthodox monasteries, in particular, in three monasteries in the territory of Mount Athos and in three monasteries in Northern Greece. Additionally, ten Bulgarians who visited monasteries situated at Mount Athos have been interviewed. In a cultural materialistic perspective, this paper seeks to discuss and reveal food and eating habits patterns. It combines the social anthropology of food with the anthropology of Eastern Orthodox religion. Findings The discussed interrelations between fasting, well-being and anti-consumption confirm the synergetic effects, occurring at different points between them. Fasting practices definitely contribute to consumers’ health and well-being. The food-restricted behaviour and the monastery diet are presented as a means of purification not only of the soul but also of the body. Fasting is an intriguing issue that offers many perspectives for people not only within but also without the monastery walls. Food-restricted behaviour as practiced in Orthodox Christianity shall be considered as beneficial for people’s health and as such it can reveal a lot of additional spiritual values for non-believers. Social implications Future applications of fasting practices as a non-consumptive behaviour and in view of social movements for healthy nutrition. A possibility for fasting menus as an alternative to fast food menus can be exploited. Originality/value The study provides some useful insights into the contemporary practice of Eastern Orthodox fasting and confirms that fasting is a successful means of achieving mental and physical well-being. New perspectives for monastery cuisine as a resource and brand strategy for restaurant business and tourism can be mentioned as well.

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Competitiveness and tourism development: In search of positive image-representations of Bulgaria as a destination

Abstract: Choosing the holiday destination and formatting a preference for it is based on a recognizable image, a good reputation, awareness of the main competitive advantages of a destination, and hence -the importance of this image and reputation for the

Cited by 4 publications

References 29 publications

Enhancing the Destination Image Through Promoting Popular River Cruise Destinations

Enhancing the Destination Image Through Promoting Popular River Cruise Destinations

Destination image: validation of a measurement scale

Synergetic effects between fasting, well-being and anti-consumption within the walls of Orthodox monasteries and outside them

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