The promotion of energy efficiency has been at the forefront of the energy policy agenda. New technological inventions and increasing environmental concerns related to contemporary energy policy are the main drivers of the adoption of more energy-efficient appliances in the domestic sector. Additionally, the mandatory star labeling program and incentive design mechanisms are also raising awareness and motivation for their use, thus contributing to the reduction of energy consumption and greenhouse gas emissions. Sustainable energy policies generally pursue programs aiming for energy efficiency among domestic appliances. In India there are currently nine domestic electrical appliances/end-uses certified with star labeling programs, in particular lighting sources, refrigerators, air conditioners, water heaters, televisions, computers, washing machines, ceiling fans, and water pumps. This study reviews main issues affecting selection of energy-efficient technologies in India's domestic sector highlighting the main challenges impacting design of energy efficiency policies and programs in the country.