Computer consumer behavior modeling: multicriteria model for choosing ionizers

Dorokhova, Liudmyla; Dorokhov, Oleksandr

doi:10.31926/but.mif.2019.12.61.1.11

Cited by 4 publications

(5 citation statements)

References 3 publications

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“…It is important to separate the behaviour of regular and new users (Dorokhova, 2018). For the first ones, the benefits of ordering in a particular pharmacy are already known.…”

Section: Resultsmentioning

confidence: 99%

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Comparison of Pharmacy Websites: An Integrated Approach Based on Consumer Perception and Technical Parameters

Dorokhova

Pentus

Kuusik

et al. 2023

Studies in Business and Economics

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The development of e-commerce requires the strengthening of this component of the pharmaceutical business while providing the population with medicines. Improving the operation of pharmacy websites is an important task with a significant marketing effect. The purpose of the study is to identify errors on pharmacy websites that worsen their usability and communicative qualities when interacting with visitors, to offer an approach based on a joint assessment of consumer perception and technical parameters, and to carry out calculations for a comparative analysis of such sites functional and technical components using a multi-criteria approach. The objectives of the study were to analyze the Internet trade in medicines, to determine the criteria for comparison of pharmacy sites, to develop a model for website evaluation, and to analyze the results of site quality estimation. Multicriteria comparison with different importance of criteria was used as the methodology to evaluate the usability of sites for online buyers of pharmaceutical products. As result two main components of the quality of pharmacy sites are identified: user interface and technical characteristics. The parameters of site evaluation for these components are described, and evaluation is performed. A computer model in Excel has been developed. The proposed approach and the program allow for assessing pharmacy sites’ quality, comparing their marketing opportunities, directions to improve functionality, pharmaceutical services, and business position of pharmacies. The described steps for website estimations can be used not only in pharmaceutical services but for wide kinds of sites for e-commerce.

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“…It is important to separate the behaviour of regular and new users (Dorokhova, 2018). For the first ones, the benefits of ordering in a particular pharmacy are already known.…”

Section: Resultsmentioning

confidence: 99%

“…This approach is quite standard and is often used when it is necessary to translate qualitative perception into a simple, integer quantitative scale (Dorokhova and Dorokhov, 2019;Liudmyla et al, 2020). The corresponding input data for the calculation are presented in Table 6.…”

Section: Figure 3 -Main Pages Of Ukrainian Pharmacies' Websites (Exam...mentioning

confidence: 99%

Comparison of Pharmacy Websites: An Integrated Approach Based on Consumer Perception and Technical Parameters

Dorokhova

Pentus

Kuusik

et al. 2023

Studies in Business and Economics

Self Cite

View full text Add to dashboard Cite

show abstract

“…Consumption of services and goods is a basic and daily requirement for all individuals, and the provision of these services and goods is through organizations, so the concept of consumer behavior is important for everyone so that consumption is made by his wisdom and for decision-makers in organizations to be familiar with the requirements of the public, Significant amounts of money are spent from decision makers until they have access to important information about consumer behavior (Hawkins & Mothersbaugh, 2010). With the development of modern technology, there is a great awareness among individuals about consumer behavior, and also organizations can access consumer information (Dorokhova & Dorokhov, 2019). Consumer behavior is all purchasing decisions that an individual makes towards goods or services, and this decision-making process is affected by many factors this increases the importance of consumer behavior (Stoica et al, 2017).…”

Section: Consumer Behaviormentioning

confidence: 99%

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Alghizzawi¹,

Al-ameer²,

Habes³

et al. 2023

SMC

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Social media marketing is an important concept and influences the behavior of individuals and the change of their habits, based on evidence and marketing campaigns that target people to raise awareness and improve the course of their behavior for the better. This study aims to demonstrate the impact of social media marketing on the behavior of Jordanian citizens in light of the events of the spread of the Corona virus, and that by relying on a study and comparison of previous scientific studies that showed that social media marketing helps in modifying behaviors through the extent of the advantage of marketing campaigns, and in light of the spread of this epidemic some habits need to be modified by the Jordanian citizen. the study recommends decision-makers in Jordan must employ social media marketing in all its dimensions to influence the behavior of the Jordanian citizen to adhere to the new instructions that limit It is dangerous to spread this deadly disease and dispense with some traditional behaviors that contradict the recommendations of the World Health Organization regarding the behavior of individuals with each other. Thus, by keeping in view the study findings, the researchers recommended more studies addressing the use of Social Media marketing to spread Health crisis awareness to increase healthy behavior and mitigate its effects.

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“…Питанням дослідження поведінки споживачів, їх перевагам і мотивації присвячена значна кількість наукових праць, як вітчизняних, так і іноземних вчених, до яких можна віднести джерела [3][4][5][6][7][8][9][10]. Цьому питанню приділяється значна увага і у фармацевтичному сегменті [11][12][13][14][15].…”

Section: аналіз останніх досліджень і публікаційunclassified

Investigating the Medicines Customers’ Behavior

Piven

Malyi

Dorokhova

et al. 2020

MEC

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The main goal of this article is the investigation the influence of factors, preferences, particularities of medi-cines consumers’ behavior in pharmacies, as well as creating a simulation of the consumer’s behavior with nasal medications as a primary example. The investigation methods were used in this article: documentary and logic, grouping and market investigation methods, questionnaires, comparing and generalization methods, economic-statistical method. As a result of such market's investigations it was found out, that Ukrainian market of nasal medicines can offer a wide spectrum of medications and can indeed satisfy the consumers’ needs. The analysis of dynamic of the main market's values in 2016 – 2020 years was also conducted. The profile of the average nasal medicines customers was created based on the developed questionnaire and the interviews done inside pharma-cies. The factors of influence on the consumer behavior and consumers’ choices are reviewed in this article. It was shown, that the consumers' behavior and their choices inside pharmacies depend on many different factors. It was proven, that, among the consumer properties of nasal medicines, therapeutic effectiveness, the quality of the prod-uct, its safety and price had made the most influence on pharmacy’s visitors, while they were making their decision to buy the drug, that they were needed. It was demonstrated, that traditional, well known products based on the chemical substances in the form of sprays and drops, are the most popular among customers. It was shown, that most customers (72%) plan their purchase in advance, though considering how many other customers (28%) make spontaneous purchases, it was recommended to take this information into account while planning the shopping room’s infrastructure, the moving flow of customers and the positioning of showcases with nasal medicines inside them. Such investigations made it available to simulate the behaviors, which are specific to nasal medicines cus-tomers, based on their purchase planning, motivation, pricing sensitivity, their thoughts on new products, their inclination towards specific medicines and trademark, the source of advice. The segmentation of consumers of nasal medicines was done according to the behavioral patterns. The simulation of the pharmacy visitors’ behav-iors as they are deciding on whether to buy specific nasal medicines was carried out. A source of advice was cho-sen on the basis of the simulation as a classification feature. Three simulations of nasal medicines consumers’ behavior were distinguished based on the doctor’s advice, pharmacist advice and independent decision. It was proven that to raise the quality of the service and the effectiveness of the pharmacy in general, specialists should know the customer behavior, their preferences towards medicines and understand the motivation behind custom-er’s purchase. Keywords: customer, behavior, pharmacy, nasal medicines, pharmaceutical service.

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Computer consumer behavior modeling: multicriteria model for choosing ionizers

Cited by 4 publications

References 3 publications

Comparison of Pharmacy Websites: An Integrated Approach Based on Consumer Perception and Technical Parameters

Comparison of Pharmacy Websites: An Integrated Approach Based on Consumer Perception and Technical Parameters

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Investigating the Medicines Customers’ Behavior

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