Conceptual Approaches to Evaluation of the Innovative Potential of the Enterprise

Abstract

The complexity of the innovative potential of the enterprise as a subject of research and its versatility determine the large number of approaches to its evaluation. Therefore, an important area of ​​research is to develop a comprehensive approach to quickly and fully diagnose the state of the existing innovative potential of the enterprise. Assessment of the innovative potential of the enterprise is a set of analytical procedures to determine its quantitative and qualitative characteristics, which expresses a certain attitude to this object of the one who evaluates in accordance with the chosen system of relations. The changing and dynamic business environment requires active innovation, which ensures the overall development of the enterprise, as well as improving or maintaining the necessary level of its competitiveness. At the same time, conducting innovative activities is accompanied by significant risks and threats. Assessment and management of the innovative potential of the enterprise is designed to reduce the level of risks and possible consequences of their occurrence. These processes consist of a number of stages, one of which is the adoption of management decisions on the selection and implementation of a particular innovation strategy. Management decisions are impossible without reliable and complete information about the object of management. In turn, the definition of enterprise development strategy depends on the main characteristics of the existing innovation potential of the enterprise, which is a necessary condition for innovation and acts as a decisive factor in increasing the competitiveness of the enterprise. Therefore, in order to objectively assess the current situation, find competitive advantages and increase the effectiveness of enterprise management in general, it is necessary to analyze the existing innovation potential and identify reserves of efficiency. The subject of research and analysis is the innovative potential of the enterprise and its components. The main purpose of the article is to formulate and substantiate conceptual approaches to assessing the innovative potential of the enterprise.