In four experiments, rats' preferences for flavors consumed under high deprivation versus low deprivation were measured. In Experiment 1, rats preferred flavors received in unsweetened food under high deprivation to flavors received in unsweetened food under low deprivation. This preference did not vary with amount offood used to deliver the flavors (l-g vs, 16-g wet mash). Sweetening the food (0.10% saccharin) eliminated this preference when 16 g of mash was received, but not when 1 g of mash was received (Experiments 2 and 3). Sweetening the mash even more (0.15% saccharin) eliminated the preference when 1 g of mash was received, as well as when 20 g of mash was received. We suggested that the reinforcing value of sweetness is reduced by increasing deprivation level.The reward value of food should increase with increasing food deprivation, according to many theorists. Bolles (1972), for example, suggested that deprivation is one way to increase the reward value of a goal. Food deprivation, accordingly, should enhance the reward value of food.We were interested here in whether or not deprivation enhances the reinforcing effect of food. That is, we were interested in whether or not deprivation enhances the learning produced by food. To answer this question, two different flavors were associated with the same food under two different deprivation levels. Subsequently, preference between the flavors was measured under common deprivation levels. Revusky (1967) reported the first study measuring the effects of deprivation on conditioning (learning) of food preferences. He gave rats grape juice or milk before or after a meal (thus, high deprivation was before feeding, low deprivation following feeding). Later, rats' preference for the flavor given before feeding (under high deprivation) was increased relative to the flavor given after feeding (under low deprivation).When flavors are given before and after feeding, factors other than level of food deprivation can affect conditioned preferences. The flavor given before feeding can be associated with the subsequent large feeding; the flavor given after feeding can be associated with effects of having just completed a meal. In a series of experiments, Capaldi and Myers (1982) and Capaldi, Myers, Campbell, and Sheffer (1983) gave flavors either separately from feeding or before and after feeding. In these studies, This research was supported in pan by Grant MH 39453 to the first author from the National Institute of Mental Health. Requests for reprints should be sent to Elizabeth D. Capaldi, Department of Psychology, University of Florida, Gainesville, FL 32611-2065. saccharin or sucrose solutions were used to deliver the flavors. Rats preferred the flavor received under low deprivation to that received under high deprivation when flavors were given separately from feeding. When flavors were given immediately preceding and following a meal, rats preferred the flavor given under high deprivation (before feeding). Capaldi and Myers (1982) suggested that there might be som...