“…In order to accurately understand and predict the intentions for a particular behavior, the motivational context must be taken into account, namely, individuals may advance goals once a strong attitude/desire is formed or personally significant social referents appears, without too much perceived behavioral control (Ajzen & Kruglanski, 2019). A number of psychological and behavioral studies have indicated that a person's attitude toward a certain phenomenon or behavior, social norms, and perceived behavioral control subtly infiltrate the process of making a decision (Chi, Han, & Kim, 2022; Han et al, 2017; Kim et al, 2021; Le et al, 2021; Liu et al, 2021). Similarly, when employees in the hotel‐and‐tourism industry show more recognition of pro‐environmental behaviors at work in terms of attitudes, their work performances are also subject to certain subjective norms, and they feel less behavioral control, then it may be accompanied by a huge change in the formation of personal norms and pro‐environmental intentions (Chua & Han, 2022; Meng et al, 2022).…”