Congruent charitable cause sponsorship effect: Air travelers’ perceived benefits, satisfaction and behavioral intention

Kim, Joonhyeong Joseph; Hwang, Jinsoo; Kim, Insin

doi:10.1016/j.jhtm.2020.01.004

Cited by 24 publications

(15 citation statements)

References 84 publications

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“…Secondly, the result is in accord with recent studies [49,33] and indicated that perceived value has a direct and significant positive impact on event satisfaction (H4). In other words, to meet the attendees' emotional needs of "fresh, exciting, challenging and adventure" and then satisfy attendees in wine cultural event, managers can make attendees' value available as effective promotional tools, design and provide valuable experience activities.…”

Section: Structural Model Evaluation and Hypotheses Testingsupporting

confidence: 90%

“…Perceived value was viewed as two dimensions: gain and loss [32,33]. Consumers paid price when purchasing goods or services, if the received benefits were greater than the paid costs, consumers might have a higher perceived value [34].…”

Section: Perceived Value and Noveltymentioning

confidence: 99%

“…Hence, perceived value reflected tourists' overall evaluation of tourism products and services throughout the whole travel experience process in the tourism context [10]. When the attendees perceive the costs between the event and wine tourism to be related and expected, they are likely to link the positive influence of wine tourism's benefits [9,33].…”

Section: Perceived Value and Noveltymentioning

confidence: 99%

“…Perceived value meant that tourists weighed the gains and losses of purchasing products or services and increased perceived value promoted tourist satisfaction [48]. Perceived benefits have been viewed as a vital antecedent of satisfaction and behavioral intention [18,49,33]. Moreover, researches verified the relationship of the vale-satisfactionbehavior intentions [15,50] and attendees' perceived value was an important determinant of behavioral intentions for festivals [51].…”

Section: Perceived Value Satisfaction and Wommentioning

confidence: 99%

See 3 more Smart Citations

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Yen

Wang

2020

AJESS

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Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meaningful for WOM of wine cultural event. Thus, a total of 419 valid samples were collected from wine cultural event held at Yibin in China. This study used structural equation modeling and the regression method to examine the proposed hypothesis. The results showed that tourists’ novelty, perceived value and satisfaction influence WOM. The study support three theoretical assumptions. First, novelty significantly positively affected perceived value while negatively affected event satisfaction but has no significant direct impact on WOM. Next, the perceived value had a significant and positive impact on event satisfaction and WOM, respectively. Finally, event satisfaction had a significant and positive influence on WOM. This study contributes to the literature addressing the WOM in a wine cultural tourism context. It also provides manageable results for managers involved in developing WOM.

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Section: Structural Model Evaluation and Hypotheses Testingsupporting

confidence: 90%

Section: Perceived Value and Noveltymentioning

confidence: 99%

Section: Perceived Value and Noveltymentioning

confidence: 99%

Section: Perceived Value Satisfaction and Wommentioning

confidence: 99%

See 2 more Smart Citations

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Yen

Wang

2020

AJESS

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“…According to the expectation-confirmation theory [52,53], satisfaction is an important predictor generating post-exposure affect and purchase intention [54][55][56][57][58]. When the perceived performance of a product or service meets customer expectations, the confirmation that appears leads to satisfaction [59] and such satisfied customers will have the intention to repurchase and vice versa [52].…”

Section: Satisfaction With a Healthy Food Exhibitionmentioning

confidence: 99%

Visitors’ Motives for Attending a Healthy Food Exhibition

Choi

Kim

2020

IJERPH

Self Cite

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Environmental issues (i.e., food safety and environmental pollution) have increased concerns about individuals' health as well as global environment. These concerns drive awareness for the influences of healthy foods, and eventually lead them to visit healthy food exhibitions. This research aims to understand the attendees' motives for participating in a healthy food exhibition. Specific objectives are to identify crucial visitors' motives influencing satisfaction with the healthy food exhibition and to verify whether visitors' satisfaction with the exhibition enhances their memory for the experience in the exhibition. The survey was conducted by targeting visitors who participated in the Busan International Food Expo, and the data collected from 363 attendees were analyzed using the SPSS and AMOS statistical programs. The analysis results revealed that three dimensions of healthy food exhibition motives, namely perceived healthiness, perceived hedonism and perceived food safety, increase visitors' satisfaction with the healthy food exhibition, and that satisfaction with the healthy food exhibition further had a positive impact on the visitors' memory for the exhibition experience.

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Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method

Suryavanshi,

Bhatt,

Thomas

et al. 2023

Int Rev Public Nonprofit Mark

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Congruent charitable cause sponsorship effect: Air travelers’ perceived benefits, satisfaction and behavioral intention

Cited by 24 publications

References 84 publications

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Visitors’ Motives for Attending a Healthy Food Exhibition

Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method

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