Connecting cognition and consumer choice

Testing evolutionary theory of household consumption behavior in the case of novelty - a product characteristics approach

“…In 'recognition learning', consumers need only their current knowledge to recognize the new combinations of the existing characteristics of consumer goods. However, in 'extension learning', consumers use multiple cognitive functions, such as encoding information, predicting uncertain values, and updating knowledge (Bartels and Johnson 2015). For example, learning that a new car has a high-performance engine that pollutes less is not the !!!!!!…”

The role of causal beliefs in political identity and voting

“…These studies provide an initial test of whether causal centrality, which has been studied in terms of conceptual representation, connects to behaviors outside of categorization judgments and category learning, and helps explain identity-related real-world behavior. In doing so, we bridge research on cognitive representation and research on political behavior, and address calls to push research on basic cognition and cognitive representation into new areas to better understand when and to what degree known cognitive processes are at work (Bartels & Johnson, 2015;Murphy, 2003).…”

Consumer Factors Buying Organic Products in North Sumatera

“…Companies and policymakers want to help consumers make better choices. The most recent trend today is a shift from studying cognitive function for itself to learning cognition to explain other things, which sometimes means involving statements from other fields (Bartels and Johnson, 2015).…”