Connectivity, Understanding and Empathy: How a Lack of Consumer Knowledge of the Fashion Supply Chain Is Influencing Socially Responsible Fashion Purchasing

James, Alana; Montgomery, Bruce

doi:10.1007/978-981-10-2131-2_3

Cited by 5 publications

(6 citation statements)

References 10 publications

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“…This finding is consistent with the tendency of Warm and Thrifty individuals to have higher levels of empathic concern and perspective taking, as various studies have found a positive relationship between empathy and sustainable fashion consumption (e.g. Geiger and Keller, 2018; James and Montgomery, 2017; Pepper et al , 2009). For Warm and Thrifty individuals, sustainable fashion consumption may be an expression of prosocial values that are driven by empathy.…”

Section: Discussionsupporting

confidence: 88%

“…General findings suggests that consumers with higher levels of empathic tendencies are more inclined to report higher sustainable fashion consumption intentions, in comparison to consumers with lower levels of empathic tendencies (e.g. Chapman, 2005;Geiger and Keller, 2018;Ha and Kwon, 2016;James and Montgomery, 2017). However, existing research does not analyze the relationship between sustainable fashion consumption and the specific empathic responses of perspective taking, empathic concern, and personal distress.…”

Section: Literature Review Emotional and Shopping Characteristicsmentioning

confidence: 97%

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One size fits all? Segmenting consumers to predict sustainable fashion behavior

Haines

Lee

2021

JFMM

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PurposeThis study segmented consumers by combining emotional and shopping characteristics to develop typologies that classify their consumption patterns and disposal behaviors.Design/methodology/approachTo identify segments of fashion consumers, an online questionnaire was administered measuring emotional and shopping characteristics, including perspective taking, empathic concern, personal distress, hedonism, and frugality. An online questionnaire involving 168 US-based participants were used to accomplish the purpose of the study. A cluster analysis was conducted to identify segments of participants based on these variables. Consumption patterns and disposal behavior, including motivation to buy environmentally friendly items, consciousness for sustainable consumption, buying impulsiveness, likelihood to follow fashion trends, and tendencies to dispose of or repair damaged or unwanted items were also measured via the questionnaire as dependent variables to be predicted by identified segments.FindingsThree clusters of consumers were identified as: Distressed and Self-Oriented, Warm and Thrifty, and Cold and Frivolous. Distressed and Self-Oriented individuals reported the highest levels of personal distress and hedonism. Warm and Thrifty individuals reported the highest levels of empathic concern, perspective taking and frugality, and the lowest levels of personal distress and hedonism. Cold and Frivolous individuals reported the lowest levels of perspective taking, empathic concern, and frugality.Originality/valueThe classification of consumers into segments brings a new dimension to the field of sustainable fashion. Clusters were created according to the variables of emotional characteristics (i.e. perspective taking, empathic concern, and personal distress) and shopping characteristics (i.e. hedonism and frugality). The analysis unveiled three distinct clusters that can be utilized to develop tailored strategies to successfully promote sustainable fashion consumption.

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Section: Discussionsupporting

confidence: 88%

Section: Literature Review Emotional and Shopping Characteristicsmentioning

confidence: 97%

One size fits all? Segmenting consumers to predict sustainable fashion behavior

Haines

Lee

2021

JFMM

View full text Add to dashboard Cite

show abstract

“…Due to the traditional connections of fast-fashion JFMM 26,5 manufacturers to unsafe sweatshops and poor working conditions (Bostr€ om and Micheletti, 2016), issues concerning labour welfare are important for brands and stakeholders committed to the ethical fashion movement (de Lenne and Vandenbosch, 2017). Delocalised apparel production in developing countries is a prevalent choice for brands that implies low-cost labour resources and less stringent regulations surrounding social issues (James and Montgomery, 2017a) that lead to the violation of workers' rights by offering poor working conditions (e.g. long hours, child labour, poor health and safety conditions and low salaries) (Pedersen and Andersen, 2015).…”

Section: Social Issues In Ethical Fashionmentioning

confidence: 99%

“…beliefs) about ethical fashion companies are also key determinants of consumer adoption and subsequent behaviour (Berger-Grabner, 2018). For instance, the lack of information on socially responsible clothing products is one important barrier to adoption in the ethical fashion industry (di Benedetto, 2017;James and Montgomery, 2017a). Compared to other industries (e.g.…”

Section: Concerns Within Ethical Fashionmentioning

confidence: 99%

“…Therefore, it makes sense that consumer beliefs about social and environmental actions implemented by fashion manufacturers and retailers are not a determining factor of general consumer attitudes towards ethical fashion, as these actions are largely unknown in the mass market. These poor perceptions represent an important challenge for fashion companies because as general consumers lack empathy with social/environmental concerns within the supply chain, low consumer awareness of sustainable initiatives in fashion is a key barrier to change in this industry (James and Montgomery, 2017a, b).…”

Section: Concerns Within Ethical Fashionmentioning

confidence: 99%

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Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Pérez

Collado

Liu

2021

JFMM

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PurposeAlthough interest in sustainability within the fashion apparel industry has increased over the last decade, ethical fashion remains a minority trend due to low consumer awareness and consumption behaviour. The aim of the paper is to explore empirically the relationships between general consumer support for ethical fashion, buying intention and willingness to pay, focussing on the effect that consumer concern and knowledge and beliefs have on these variables.Design/methodology/approachData were collected from 450 general consumers in Spain, who are not specifically dedicated buyers of fashion apparel goods. Responses were collected with a structured questionnaire that included multi-item scales to measure all the variables of the causal model. After corroborating the reliability and validity of the measurement scales with confirmatory factor analysis (CFA), 11 research hypotheses were explored using a structural equation modelling (SEM) approach.FindingsThe findings demonstrate that whilst beliefs are not predictors of consumer support for either social or environmental issues, concern and knowledge are antecedents of consumer social and environmental support, which determine general support for ethical fashion, intention to buy and willingness to pay. Consumer social support has a slightly higher impact on consumer support for ethical fashion, intention to buy and willingness to pay than environmental support.Originality/valueThe purpose of the paper is to contribute to the literature by empirically comparing general consumer perceptions, attitudes and behaviours towards the social and environmental dimensions of ethical fashion. In doing so, the authors aim at shedding light on the complex concept of ethical fashion and how general consumers understand it. The findings suggest that promoting educational marketing especially focussed on environmental issues is necessary to raise consumer awareness, knowledge and ethical consumption.

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Translation(s) of Circular Fashion: Production or Consumption?

Lernborg

2020

Sustainable Consumption and Production, Volume II

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Connectivity, Understanding and Empathy: How a Lack of Consumer Knowledge of the Fashion Supply Chain Is Influencing Socially Responsible Fashion Purchasing

Cited by 5 publications

References 10 publications

One size fits all? Segmenting consumers to predict sustainable fashion behavior

One size fits all? Segmenting consumers to predict sustainable fashion behavior

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Translation(s) of Circular Fashion: Production or Consumption?

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