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This paper focuses on the relationship between fashion consumers and retailers in the transparency of supply chains and public communication of brand's corporate social responsibility (CSR). Adopting a qualitative, mixedmethods approach, this study explored the current industry situation with regards to the information being disclosed to external stakeholders such as consumers. Following the development of a conceptual framework informed by an in-depth literature search, the study aimed to contribute to the discourse by establishing the type and quantity of information desired by consumers in order to inform their knowledge of ethics and sustainability in fashion. Utilising methodological tools such as consumer surveys and secondary research analysis, the study engaged with multiple stakeholders in order to adopt a case study approach. Within an ethical and sustainable context, the paper highlights a number of issues that are currently preventing enhanced consumer knowledge and awareness including the use of unengaging communication tools and a lack of connectivity. The paper concludes with a number of suggestions to aid in more efficient communication methods in the future with the further consumer engagement in transparent business practices.

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The contemporary fashion industry is a broken system in need of reform, moving away from a dated linear model to adopt principles reflective of modern societal challenges. Through initial explorative studies and a thorough literature search, a fundamental engagement gap with principles of circularity has been identified, which continues to challenge the application of sustainable innovation methods. This paper focuses on the role design can play in the application of a circular model through product-life extension strategies. A multiple-stakeholder perspective was adopted during data collection, with a range of qualitative methods utilised through the engagement with both consumers and companies. Conclusions support the need to consider design as a key tool for change, with methods such as cocreation and participatory design facilitating greater awareness levels in consumers. A holistic approach to responsible action and an increase in product value can facilitate a move towards a circular model for fashion

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