Designers and manufacturers often see consumption as the primary objective of a product -with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer to the question, how emotional design can adapt the discarded and undesirable products into something valuable in a long term? This paper presents a framework combining Chapman's theory and Norman's theory on three levels of emotional design to highlight what long lasting connection with products entails. A design approach is presented combing the Wabi Sabi philosophy that promotes the celebration of decay and damage. This is used as one of the design principles for the experiments conducted on discarded products. Through constant user interaction before, during and after the experiments the evaluation of design as an agent of transformation is done. The user conducted the evaluation based on the Kansei elements of looks, sound, smell, and feel of the product. The experiments confirmed that a long-term value is only achieved through redesigning and reconstructing the perception of people towards products on a reflective level, rather than the visceral and behavioural elements of the product. The research found attachment to the visceral and behavioural elements of a product instead of an emotional one was causing users to discard products faster than required. The research indicated that many people, including designers and manufacturers, are unconsciously focusing on usability (behavioural level) and physical look (visceral level) of a product that are easily replaced, than on a meaningful way (reflective level) to create and maintain long-lasting emotions. The research concluded with a proposition towards digitization of products which could perhaps be an all round solution to make products more appropriate to human emotions. Digitization could give products the ability to capture, store and then communicate the stories, journey and memories back, in order to empower people to understand the value of longer-term use of products.

The contemporary fashion industry is a broken system in need of reform, moving away from a dated linear model to adopt principles reflective of modern societal challenges. Through initial explorative studies and a thorough literature search, a fundamental engagement gap with principles of circularity has been identified, which continues to challenge the application of sustainable innovation methods. This paper focuses on the role design can play in the application of a circular model through product-life extension strategies. A multiple-stakeholder perspective was adopted during data collection, with a range of qualitative methods utilised through the engagement with both consumers and companies. Conclusions support the need to consider design as a key tool for change, with methods such as cocreation and participatory design facilitating greater awareness levels in consumers. A holistic approach to responsible action and an increase in product value can facilitate a move towards a circular model for fashion

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The main aim of this paper is to consider the way in which reflective practice can assist practitioners in better understanding their individual knowledge and experience. Transitioning from a design novice to a design expert is described as a vague process, in which reflective practice can offer a level of understanding that provides an important insight into professional development within design. Through a comparison of two methods of reflection and analysis of reflective practice data, it is argued that repertory grid interviews have the potential to be a catalyst for doubleloop learning within individuals; providing people with a platform to reflect on their beliefs and values in addition to their approach towards problem solving. This argument is based on the ability of repertory grids to uncover some of the implicit knowledge developed by designers, which is a distinct advantage to alternative methods of reflection and which is necessary to improve professional practice understanding and learning.

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