Researching the design innovation process in a multinational: an empathic approach to the application of the Delphi technique

Aftab, Mersha; Young, Robert A.

doi:10.4337/9781784716646.00015

Cited by 2 publications

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“…• The case study applied an emerging methodology to explicitly define the organisation's value proposition and development process and build a consensus amongst the stakeholders on the process description (Aftab, M. & Young, R, 2016). For this purpose, the lead author was embedded as a participatory observer in the Research Development and Innovation (RD&I) team for the duration of 11 months.…”

Section: Methodsmentioning

confidence: 99%

People as an essential tool for considering ethics in the product lifecycle

Aftab¹,

James²

2019

Conference proceedings of ADIM

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This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case study approach was adopted utilising data obtained from two large consumer goods companies. From this, a relationship was found to lie between the involvement of people as active participants and the creation of empathy. These empathetic values consequently facilitated the consideration of a responsible approach to be implemented. Conclusions show that during the design process people create added value with a participatory approach, whilst during production consumers become prosumers in consumer-led innovation to help drive forward an ethical agenda.

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Section: Methodsmentioning

confidence: 99%

People as an essential tool for considering ethics in the product lifecycle

Aftab¹,

James²

2019

Conference proceedings of ADIM

Self Cite

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“…Design has had a big role to play in shifting the centrism of relationship management from its original systems led approach into a more human centric one (Juninger, 2006, Leidka & Ogilvie, 2011and Aftab & Young, 2016. Consequently, we have an altered understanding of the role that trust and credibility played in building these social interactions.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Design Specific Factors for Building Longer Term Industry Relationships

Putri¹,

Aftab²,

Bailey³

et al. 2019

Design Discourse on Business and Industry

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When design works with industry it tries to sell two things, first, selling design as an agent of transformation, and second, selling design as a skill. Whilst historically design has been successful in the latter, it is the former that is more challenging, making it a necessity for design to work in none design contexts in order to build trust and credibility. Therefore, it is necessary to investigate the ways in which design interacts with industry, and how these interactions enable design to establish longer term relationships. This investigation set out to answer the question, what design specific characteristics are applied to establish successful longer-term relationships between design and industry? The paper aims to illustrate the intrinsic factors that enable design to get access, and designers to get authority to play a significant role in organisations. Five well-established relationships between design and industry have been used to analyse to find correlations. The investigation identifies three stages of collaboration between design and industry, namely, involvement, collaboration and partnerships, contrary to Cahill's (1965) theoretical model, which claimed four stages to long lasting partnerships. Also, the case studies confirm three stages of trust and credibility as factors that help in strengthening a relationship between design and industry. Finally, several intrinsic factors that are unique to design have been identified, which are seen to have helped design in building high levels of trust and credibility.

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Researching the design innovation process in a multinational: an empathic approach to the application of the Delphi technique

Cited by 2 publications

References 0 publications

People as an essential tool for considering ethics in the product lifecycle

People as an essential tool for considering ethics in the product lifecycle

Exploring Design Specific Factors for Building Longer Term Industry Relationships

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