Consensus in franchise organizations: A cooperative arrangement among entrepreneurs

Baucus, David A.; Baucus, Melissa S.; Human, Sherrie E.

doi:10.1016/0883-9026(96)00055-9

Cited by 142 publications

(116 citation statements)

References 17 publications

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“…These interactions allow for superior information exchange, which is a key factor in a franchise system's continuity (Baucus, Baucus, & Human, 1996;Dant & Nasr, 1998). Dyer & Singh (1998) explain how firms that cooperate can make relation-specific investments to form strategically-valuable resources that are difficult for firms operating as independent entities to build.…”

Section: Building Relationships With Franchiseesmentioning

confidence: 99%

Franchising and the Family Firm: Creating Unique Sources of Advantage through “Familiness”

Chirico

Ireland

Sirmon

2011

Entrepreneurship Theory and Practice

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The paucity of research examining family firms engaged with franchising is surprising. We theorize about differences in franchising behavior between family and nonfamily firms and the relative advantages accruing to family firms in this context. We also explore how selection processes tend to lead to family franchisor/family franchisee matches that enable a more effective sharing of complementary resources. The theoretical framework we develop is grounded in the “familiness” of the family firm as suggested by the logic of the resource–based view. Additionally, our theoretical analysis extends and complements the frequent use of agency theory as the basis for studying franchising.

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Section: Building Relationships With Franchiseesmentioning

confidence: 99%

Franchising and the Family Firm: Creating Unique Sources of Advantage through “Familiness”

Chirico

Ireland

Sirmon

2011

Entrepreneurship Theory and Practice

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“…Firms with strong bonding capability have access to more partnership opportunities and use them to gain access to valuable resources, such as technology, distribution channels and customer bases (Baucus et al, 1996).…”

Section: The Influence Of Marketing Capabilities On Entry Mode Choicementioning

confidence: 99%

International new ventures as “small multinationals”: The importance of marketing capabilities

Ripollés

Blesa

2012

Journal of World Business

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This paper aims to explore how marketing capabilities contribute to the international expansion of international new ventures, and the influence of these capabilities on the entry mode these firms choose. Specifically, the study examines how marketing This study extends previous international entrepreneurship research, including insights on antecedents of international new ventures' choice of higher commitment entry modes in foreign markets. Additionally, the results of this work encourage international entrepreneurs to look beyond the explicit value of experiential market knowledge to realize the potential value of marketing capabilities as an antecedent to higher commitment entry modes.

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“…In franchise systems that have bigger share of locations owned by the company, innovations come from headquarters and almost always are the first implemented in company's owned locations. D. A. Baucus, M. S. Baucus, and Human (1996) indicated in their study that the franchisees are often encouraged to be innovative, especially when it comes to matters of local marketing and product development. Genn and Kestenbaum (2008) highlighted that innovation helps franchise system to grow because it is difficult to achieve growth in poor economic conditions.…”

Section: Innovations In Franchising-literature Overviewmentioning

confidence: 99%

Innovation in Franchising Systems—Stories of Poland and Croatia

Ziółkowska¹,

Erceg²

2016

CUBR

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The goal of this paper is to present innovations in franchising in the context of implementing actions in franchise systems in Croatia and Poland. Franchisors in both countries have similar approach to innovation process in their systems-they have main role. Most franchisors are encouraging franchisees to innovate and most of franchisee's innovations are being implemented in franchise system. Relationship in innovation process is two-ways and has to be communicated as such. The aim of this research and paper was to systematically analyze process of innovation in franchise systems in Croatia and Poland. Whereas studies of innovation in franchising systems in the western world have been made already, this is one of the first studies that are looking into innovation processes in franchising in Eastern Europe especially in Croatia since there was no official research in franchising. In both countries, franchisors have the main role in innovation process in franchise systems but they are encouraging franchisees to present their ideas in order to help further growth and success of the system. The paper's findings show importance of innovation process in franchising and how it is being managed in both countries and they contribute to the franchising literature by providing new evidence on how to deal with innovations in franchising systems. Additional research should be conducted in relation to innovation in franchising system regarding to influence of innovation to future profits, increase of employment, growth of franchising systems, etc. in both countries.

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Consensus in franchise organizations: A cooperative arrangement among entrepreneurs

Cited by 142 publications

References 17 publications

Franchising and the Family Firm: Creating Unique Sources of Advantage through “Familiness”

Franchising and the Family Firm: Creating Unique Sources of Advantage through “Familiness”

International new ventures as “small multinationals”: The importance of marketing capabilities

Innovation in Franchising Systems—Stories of Poland and Croatia

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