Constructing a Consumption Model for Malaysian Consumers

Abstract

The objective of this research is to construct a consumption model for Malaysian consumers. The research is important for Malaysian national agenda, especially, in achieving a societal integrity, social cohesion, the vision of 2020, and developed country per capita income, with the slogan of "1 Malaysia, People First, Performance Now". The consumption pattern of Malaysian consumers has changed markedly since 2005 as shown by several indicators such as consumer price index (CPI), per capita income and inflation rate. The per capita income for Malaysia has risen but at a very slow pace. It was USD5372 in 2005 and at the end of 2013 it has amplified to USD6765, a rise of 26 per cent. Therefore, Malaysia has to work harder by 121 percent to achieve the 2020 target of USD15,000 per capita income. Furthermore, as compared to per capita income of the consumers, the rise in consumer prices was incomparable. The consumer price index (CPI) increased from 95.4% in year 2000 to 122.8% in 2013. This implies that the consumer have to pay a higher price for purchase of consumer products nowadays. It has been a source of dissatisfaction among consumers. The price hike was triggered by a few factors such as the increase of the oil palm, rubber and fuel prices.

Consumers’ Healthy Lifestyle: Does It Matter For The Consumption Pattern Of Healthy Food?

“…More specifically, consumers` healthy lifestyle underlies the relationship between promotion and consumption patterns. The result is consistent with past studies that found mediation of healthy lifestyle role (Blackwell et al, 2006;Hawkinks et al, 1998;Sulaiman., 2014).…”

“…The mediation effect of consumer healthy lifestyle on promotion and consumption patterns has been rarely discussed in past empirical research in healthy food ( Blackwell et al 2006;Hawkins et al 1998;Sulaiman et al 2014). Under-review study conducted by Sulaiman et al(2014), tested the mediation effect on consumer lifestyle in the link between promotion and consumption patterns among Malaysian consumers. Similarly, Hawkins et al (1998), proposed a conceptual model to test the intervening variable of consumer lifestyle between promotion under marketing activities towards consumer decision process by referring to consumption patterns.…”

“…The mediation influence of consumer healthy lifestyle on promotion and consumption patterns has been rarely discussed in past empirical research in healthy food. (Blackwell et al,2006;Chen, 2009;Hawkins et al, 1998;Sulaiman et al, 2014). Hawkins et al (1998) suggested a conceptual model with mediating role of consumer lifestyle effecting the link between marketing mix components such as place towards the consumer decision process by referring to the consumption patterns.…”

“…Likewise, Blackwell et al (2006) proposed a conceptually a model of the effect of lifestyle as mediator between the marketing efforts components such as place under external factors towards decision-making process by referring to consumption patterns. Sulaiman et al (2014) proposed a conceptual model with intervening variable of consumer lifestyle in influence the link between place towards consumption patterns. Few past studies which investigated the mediation of healthy lifestyle in the link between place and consumption patterns, due to this the present study aims to investigate the mediating effect empirically; hence, the following hypothesis was formulated: H7: Consumer healthy lifestyle mediates the relationship between place and consumption pattern of healthy food.…”

Determinants of Muslim Household Basic Needs Consumption Expenditures

“…According to Yaty Sulaiman et al (2014), the Malaysian consumer consumption pattern has changed significantly since 2005 through several indicators such as the Consumer Price Index (CPI), per capita income and inflation rate. The increase in consumer price index (CPI) from 95.4% in 2000 to 122.8% in 2013 indicates that consumers have to pay higher prices for consumer goods due to rising commodity prices such as oil palm, rubber and fuel prices.…”