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As a professional working in that field I do feel that often I’m bashing my head off a brick wall trying to get the message across, and experience quite a lot of frustration, hence the brick wall (IPC consultant nurse, hospital group).A staff nurse’s depiction of a disappointed antibiotic superhero facing victorious germ protagonists can be seen as part of visual genre with extensive historical roots ( Stark and Stones, 2019 ) and it is notable that affect or ‘embodied emotional response’ is often used within visual mass media interventions to promote increased AMS amongst the public ( Langdridge et al., 2018 ).…”