Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

Abstract

The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

Perception of Animal Welfare in Laying Hens and Willingness-to-Pay of Eggs of Consumers in Santiago, Chile

“…The consumers in Santiago are willing to pay more for apparently welfare-friendly produced eggs such as those derived from free-range and cage-free hens. This is similar to results in European countries [4,11], or Mexico [14]. Interestingly, the current scientific evidence seems to point out that free-range or cage-free production system impose a greater welfare risk (diseases, environmental harness) than those in cage and more intensified system [6,15].…”

Animal Welfare Attitudes: Effects of Gender and Diet in University Samples from 22 Countries

“…Gender differences have been well established by Herzog [4], and most studies have found these effects regardless of country or culture. It would be an interesting aspect to further sample people from the urban-rural gradient, e.g., to compare city-dwellers with inhabitants from rural areas [35].…”

A Study on the Selection Attributes Affecting Pet Food Purchase: After COVID-19 Pandemic

“…Despite the explosive demand for pet food and the growth of the companion animal business, limited studies to date have shown the relationship between purchase attributes, purchase satisfaction, and animal welfare. [5,6] The purpose of this study is to analyze the determinants and factors influencing repurchase when consumers purchase food for companion animals, and verify the moderating effect of offline channels and online channels, which currently exhibit a rapid growth trend.…”