Consumer Behavior, Culture, and Emotion

Tsai, Jeanne L.; Chim, Louise; Sims, Tamara

doi:10.1093/acprof:oso/9780199388516.003.0004

Cited by 25 publications

(23 citation statements)

References 118 publications

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“…In line with the idea of affective experience as including practices, previous research has established a clear relationship between individuals' affective values and preference for activities (Tsai, 2007;Tsai, Chim, & Sims, 2015). European Americans are more likely to choose exciting activities such as surfing (vs. calm activities such as reading) for their ideal vacation or to choose excited (vs. calm) music than Hong Kong Chinese or Asian Americans (Tsai, 2007).…”

Section: Overt Behavioral Practicesmentioning

confidence: 86%

Feeling excited or taking a bath: Do distinct pathways underlie the positive affect–health link in the U.S. and Japan?

Clobert¹,

Sims²,

Yoo³

et al. 2020

Emotion

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Feeling good is linked to better health in Western contexts. Recent studies show, however, that the affect-health link is not consistent across cultures. We suggest two reasons for such inconsistency. The first follows from research showing that North American (versus East Asian) cultures tend to value high arousal positive (HAP) states, e.g., excited, more than low arousal positive (LAP) states, e.g., calm. The second is one we propose for the first time. Positive affective experience is manifest in internal feelings but also in affective practices such as taking a bath (a highly valued affective experience in Japan) or a fitness workout (a highly valued affective experience in the U.S.). We hypothesized that the HAP feelings/practices-health link would be stronger in the U.S. versus Japan, and the LAP feelings/practices-health link would be stronger in Japan versus the U.S.. Using survey samples from the U.S. (N = 640) and Japan (N = 382), we examined how health outcomes are shaped by positive affective feelings and practices varying in arousal. In a first set of analyses, HAP feelings predicted better physical and biological health in the U.S. but not in Japan. No cultural differences were consistently found for the effect of LAP feelings on health. In addition, engaging in HAP practices predicted better physical and biological health in the U.S.

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Section: Overt Behavioral Practicesmentioning

confidence: 86%

Feeling excited or taking a bath: Do distinct pathways underlie the positive affect–health link in the U.S. and Japan?

Clobert¹,

Sims²,

Yoo³

et al. 2020

Emotion

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show abstract

“…Consistent with this prediction, the more people value excited states, the more likely they are to choose stimulating (vs. soothing) consumer products (e.g., lotions, teas) and to engage in physically rigorous activities such as running (vs. walking) [33, 34]. At the cultural level, European Americans are more likely to choose exciting vs. calm music [19] and to respond more favorably to excitement (vs. calm)-focused physicians compared to Hong Kong Chinese [22].…”

Section: Ideal Affect Shapes Everyday Behaviormentioning

confidence: 97%

Ideal affect in daily life: implications for affective experience, health, and social behavior

Tsai

2017

Current Opinion in Psychology

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Over the last decade, researchers have increasingly demonstrated that ideal affect—the affective states that people value and ideally want to feel—shapes different aspects of daily life. Here I briefly review Affect Valuation Theory (AVT), which integrates ideal affect into existing models of affect and emotion by identifying the causes and consequences of variation in ideal affect. I then describe recent research that: (1) applies AVT to the valuation of negative states as well as more complex states, (2) examines how ideal affect shapes momentary affective experience, (3) suggests that ideal affect has both direct and indirect effects on health, and (4) illustrates that people’s ideal affect shapes how they judge and respond to others. Finally, I discuss the implications of cultural and individual differences in ideal affect for clinical, educational, work, and leisure settings.

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“…In China, the consumption value within their culture is unique, compared to the western countries. The nations which are developed from Confucianism such as China, Korea, and Japan have a very strong belief to conform to the majority of the society, and they worry more about whether they would lose "face" in front of the others (Tsai, Chim, & Sims, 2015).…”

Section: Consumption Values and Green Behaviormentioning

confidence: 99%

The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions

Guanghui¹,

Rau²,

Guo³

2018

PSYCH

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Green marketing in the cosmetics industry is emerging and gathering importance, and it dates back to the wave of environmental concern. Therefore, the study aims to explore the effects of environmental awareness and consumption values on the green makeup purchase intention, and examine whether there is a cultural difference. 124 participants answered the questionnaire with all variables. The structural equation model built on the survey data suggested that: 1) environmental attitude and perceived consumer effectiveness in environmental awareness, and epistemic and functional consumption values had a positive relationship with green makeup purchase intention, but social consumption value had a negative relationship with green makeup purchase intention; 2) the model got from international students was very close to what got from whole data pool, but the dimensions of environmental awareness and social value had no relationship with green makeup purchase intention in Chinese student sample. Findings provide implications for promoting green marketing in cosmetics market.

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Consumer Behavior, Culture, and Emotion

Cited by 25 publications

References 118 publications

Feeling excited or taking a bath: Do distinct pathways underlie the positive affect–health link in the U.S. and Japan?

Feeling excited or taking a bath: Do distinct pathways underlie the positive affect–health link in the U.S. and Japan?

Ideal affect in daily life: implications for affective experience, health, and social behavior

The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions

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