“…However, overuse and misuse of synthetic pesticides has negative consequences. Interest in organic food is increasing throughout the world as consumers are more concerned about food safety, environment, animal welfare and agricultural practices (Gregory, 2000;Grossman, 1972;Grunert & Juhl, 1995;Harper & Makatouni, 2002;Hughes, 1995;Schifferstein & Oude Ophuis, 1997;Yiridoe, Bonti-Ankomah, & Martin, 2005;Wandel & Bugge, 1997). As a result, the market for organic food is growing and it is frequently regarded as one of the biggest growth market in food industry (Hughner, Mcdonagh, Prothero, & Shultz II, 2007).…”