Consumer derived utilitarian value and channel utilization in a multi-channel retail context

Noble, Stephanie; Griffith, David A.; Weinberger, Marc G.

doi:10.1016/j.jbusres.2004.10.005

Cited by 198 publications

(187 citation statements)

References 22 publications

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“…By classifying channel characteristics and attitudes based on the major stages in the buying process, it is possible to deeply analyze the relationships between these two variables. In this study we focus on search and purchase phases in the buying process (Moon 2004;Noble et al 2005;Schröder and Zaharia 2008). The former involves satisfying information requirements about products and services while the latter signifies the actual conclusion of a transaction (Kollmann et al 2012).…”

Section: Theoretical Background and Research Modelmentioning

confidence: 99%

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Understanding multi-channel research shoppers: an analysis of Internet and physical channels

Wang

Lin

Tai

et al. 2015

Inf Syst E-Bus Manage

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The purpose of this study is to analyze how channel characteristics influence the channel attitudes of multi-channel research shoppers. In addition, the study also considers consumers' complex shopping behaviors that involve using one channel for search and another for purchase simultaneously. Survey data were collected from 191 consumers with recent (i.e., in the last 3 months) multi-channel experiences. Qualified respondents had either searched in physical retail stores and purchased on the Internet or searched on the Internet and subsequently purchased in physical retail stores. The research hypotheses were examined using multiple regression analysis. The results show that customer perceptions of channel characteristics drive channel choice attitudes. Importantly, we find the significance of channel characteristics varies between the Internet and the physical channel. The research findings deepen our understanding of shopping behaviors in the multichannel context. Practitioners may use the findings to manage the characteristics of the complementary channels while also designing marketing programs to create positive consumer attitudes toward search and purchase.

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Section: Theoretical Background and Research Modelmentioning

confidence: 99%

“…Through a cost-benefit analysis, consumers select specific channels for search or purchase based on their perceptions regarding how well the channels will satisfy their search/purchase needs (Hardy 1982;Noble et al 2005). The cost-benefit paradigm can be used to explain human choices.…”

Section: Theoretical Background and Research Modelmentioning

confidence: 99%

Understanding multi-channel research shoppers: an analysis of Internet and physical channels

Wang

Lin

Tai

et al. 2015

Inf Syst E-Bus Manage

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“…Alba et al (1997) studied effects of consumer, retailer and manufacturer behaviour on Interactive home shopping media where they suggests that consumer positively "interact" with these new technology which benefits them to seek information about products and services with 24 hours of "Availability" and "Accessibility" at one side and on the other side this new media differs in many evocative ways compare to old-style shopping. Availability of information (Anckar 2003;Messinger & Narasimhan, 1997;To et al, 2007;Martínez-López et al 2014) and price comparison tools (Noble et al, 2005, Martínez-López et al 2014) benefits consumer. Privacy is considered as most important factor in online business (Sheehan 2002;Wol nbarger and Gilly 2003).Searching for information is the key motivation among consumers to go for an online as well as offline consumption (Alba et al, 1997;Hoffman & Novak, 1996;Kau and Tang 2003;.…”

Section: Conveniencementioning

confidence: 99%

“…Consumers prefer Online shopping channels more because it offers better price than offline channels (Noble et al, 2005;Martínez-López et al 2014). Price consciousness is the degree to which consumers focus exclusively on paying low prices (Beldona et al, 2011;Rajesh et al, 2013).…”

Section: Economic Valuementioning

confidence: 99%

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Ahmed¹,

Sathish²

2015

MJSS

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“…Troisièmement, par comparaison avec des concepts tels que celui de la satisfaction (Montoya-Weiss et al, 2003 ;Seck et Philippe, 2013), la valeur perçue a une portée plus générale dans la mesure où elle est le résultat d'interactions avec une classe d'objets (Holbrook, 1999). Quatrièmement, à l'instar de Baird et Raghu (2015) qui soulignent les multiples intérêts managériaux de ce concept, comprendre la valeur d'une offre du point de vue des utilisateurs, dans un contexte multicanal et multiforme, peut permettre aux praticiens de déterminer des stratégies de déploiement des canaux et des offres à un niveau individuel et d'optimiser les moyens alloués aux différents produits et canaux à un niveau organisationnel (Noble, Griffith et Weinberger, 2005).…”

Section: Introductionunclassified

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Rivière¹,

Mencarelli²,

Belvaux³

et al. 2017

Systèmes d'Information &Amp; Management

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Résumé :Comme de nombreux secteurs, la presse écrite est touchée par l'apparition de canaux numériques. Cela a favorisé l'émergence de nouvelles manières d'accéder à l'information et a contribué au développement de nouveaux contenus. Les dernières réflexions académiques et managériales conduisent à supposer l'existence d'un effet de complémentarité entre les contenus comme entre les canaux. Cette recherche se propose de vérifier cette hypothèse à partir d'une enquête menée auprès de 1 028 lecteurs du journal Le Monde. Les résultats mettent seulement à jour un effet de complémentarité entre les canaux, et uniquement sous certaines conditions. Mots-clésMulticanal, canaux numériques, valeur perçue, offre multiforme, presse écrite Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? Abstract:As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effects between channels.

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Consumer derived utilitarian value and channel utilization in a multi-channel retail context

Cited by 198 publications

References 22 publications

Understanding multi-channel research shoppers: an analysis of Internet and physical channels

Understanding multi-channel research shoppers: an analysis of Internet and physical channels

Unleashing the Utilitarian Motivations of Online Shopping among Indian Youth

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

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