Consumer education programs for mature consumers

Oumlil, A. Ben; Williams, Alvin J.

doi:10.1108/08876040010327239

Cited by 50 publications

(36 citation statements)

References 11 publications

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“…Age strengthened the relationship. The study did not support the Ben Oumlil and Williams (2000). Laukkanen and Lauronen's (2005) findings were older age resulted in lesser chances of technology adoption.…”

Section: Relevance Of Findingscontrasting

confidence: 70%

An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka

Kishore

Sequeira

2016

Sage Open

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Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with wide mobile phone coverage. Inputs on rural people's intention toward technologies for effective financial inclusion were essential. Technology adoption factors, performance expectancy, effort expectancy, social influence, attitude, perceived risk, and behavioral intention (BI), were short listed after literature review. Factors were subjected to reliability, exploratory factor analysis (EFA), multiple regression, and interaction analysis. Rural provinces in Karnataka state were surveyed. We used mixed sampling technique to reach 959 samples. Multiple regression-interaction analysis revealed age and gender moderated attitude's path toward BI.

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Section: Relevance Of Findingscontrasting

confidence: 70%

An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka

Kishore

Sequeira

2016

Sage Open

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“…Authors such as Oumlil and Williams (2000) and Shankar et al (1998) regard that mature customers generally come under late majority. Mattila et al (2003) regard that late majority have a negative attitude towards technology and have a negative attitude towards it.…”

Section: Vision 16 4 (2012): 283-295mentioning

confidence: 98%

Profiling Adopter Categories of Internet Banking in India: An Empirical Study

Mann¹,

Sahni²

2012

Vision: The Journal of Business Perspective

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Internet Banking is an example of B2C business model, where transactions can be carried out without visiting the bank branch physically. The objective of the empirical study is to identify the dimensions and their impact on the adoption of Internet Banking on the various adopter categories. In order to get an insight of the different adopter segments, two important constructs such as customer perception constituting perceived ease of use and perceived security risk and perception towards demographic variables consisting of age, gender, education, income and occupation of the users are identified from the existing literature. The cluster analysis reveals that the clusters formed are innovators, early majority, late majority and laggards for adopting Internet Banking. Our study substantiates that only income as a variable acts as a roadblock in the adoption of Internet Banking services. The study will help Internet Banking marketing managers to design their strategies so as to encourage adoption and attract more customers.

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“…Oumlil et al. (2000) underlined the need for and value of consumer education, stating that it can become an effective and viable tool through which marketing strategies can be implemented, to the extent that it can become a form of self‐promotion and advertising.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

“…It is therefore not only about who is to be blamed for consumers' lack of knowledge of important sizing and fit issues and their misinterpretation of current labelling systems, but also about what can be done to rectify the problem to the advantage of both the consumer and the apparel industry. Oumlil et al (2000) underlined the need for and value of consumer education, stating that it can become an effective and viable tool through which marketing strategies can be implemented, to the extent that it can become a form of self-promotion and advertising. It should be, according to the authors, a part of any company or retailer's competitive strategy -with its advantage in helping obtain and keep satisfied customers, contributing to a favourable attitude formed among the consumers and in helping to reduce confrontations between customers and apparel suppliers.…”

Section: Conclusion and Recommendationsmentioning

confidence: 99%

Consumers' knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries

Mason¹,

Klerk²,

Sommervile

et al. 2008

Int J Consumer Studies

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A study was conducted in the Nairobi, Eldoret and Kisumu regions of Kenya with the objective to determine and describe the role that Kenyan female consumers' sizing and fit knowledge play in the problems that they experience when selecting apparel. The study was cross‐sectional and 201 female teachers between the ages 25 and 55 years were involved. Participants completed a questionnaire and were measured wearing body suits. Results revealed that most Kenyan female consumers frequently experience problems in getting the right size apparel items, while more than 90% of the consumers are also unsatisfied with the fit of their clothes. It was clear that most Kenyan female consumers are familiar with the non‐informative lettered and numbered size labels as well as with the size label terms that represent established body types. However, the consumers lack knowledge of the meanings of various size label descriptions used on labels of ready‐made apparel and also lack knowledge of their own key body dimensions. They are also confused as to where the cause of their problems lies and therefore blame their bodies as well as the apparel industry for their problems. The importance of knowledge in consumers' selection of apparel that would fit their specific proportions should not be underestimated. Industry should take notice that it is of no use to present consumers with size label information that is not clear, informative and understandable, as currently the case with the use of non‐informative lettered and numbered size codes.

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Consumer education programs for mature consumers

Cited by 50 publications

References 11 publications

An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka

An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka

Profiling Adopter Categories of Internet Banking in India: An Empirical Study

Consumers' knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries

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