Consumer Knowledge and Risk Perceptions of Avian Influenza

Hsu, Jane Lu; Liu, Kang Ernest; Huang, Min-Hsin; Lee, H. J.

doi:10.3382/ps.2008-00105

Cited by 12 publications

(12 citation statements)

References 15 publications

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“…A series of food scares, such as avian influenza, chicken meat contaminated with Salmonella, Campylobacter, and overuse of antibiotics in chicken has increased consumer concerns about the consumption of chicken. Amongst these food risks in chicken meat, microbiological risk causes consumers most concern (Yeung and Morris, 2001;Yeung and Yee, 2002;Gstraunthaler and Day, 2008;Hsu et al, 2008;Leppin and Aro, 2009;Voeten et al, 2009).…”

Section: Consumer Perceptions Of Poultry Meatmentioning

confidence: 99%

Consumer perception of poultry meat in Greece

Sismanoglou

Tzimitra-Kalogianni

2011

World's Poultry Science Journal

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The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece. The aim of this paper is to identify Greek consumers' perceptions of poultry meat. Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, these results will help to provide solutions in strategic marketing.

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Section: Consumer Perceptions Of Poultry Meatmentioning

confidence: 99%

Consumer perception of poultry meat in Greece

Sismanoglou

Tzimitra-Kalogianni

2011

World's Poultry Science Journal

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“…In Taiwan, people have the habit of shopping at traditional markets for live poultry [10], and such traditional markets with live chicken for sale provide a possible AI viral reservoir [11], thereby placing traditional market workers and shoppers at risk for contracting AI. Poultry are usually selected and purchased by shoppers while they are still alive and slaughtered on site as shoppers in Taiwan commonly believe that live poultry preserves the freshness [11]. During the purchasing process, shoppers may come into contact with live poultry, thereby exposing shoppers to risk of contracting AI, and thus it is important that shoppers wash their hands after any contact with poultry.…”

Section: Introductionmentioning

confidence: 99%

“…Further, a telephone survey in the Hong Kong general population examined participants' AI risk perception in relation to their live chicken purchasing behavior [21]. Similarly, a study in Taiwan conducted by marketing and business management researchers assessed consumer knowledge and risk perceptions of AI in association with chicken consumption behavior, instead of AI preventive behavior under the threat of AI [11].…”

Section: Introductionmentioning

confidence: 99%

Avian Influenza Risk Perception and Preventive Behavior among Traditional Market Workers and Shoppers in Taiwan: Practical Implications for Prevention

2011

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BackgroundAvian influenza (AI) can be highly pathogenic and fatal. Preventive behavior such as handwashing and wearing face masks has been recommended. However, little is known about what psychosocial factors might influence people's decision to adopt such preventive behavior. This study aims to explore risk perception and other factors associated with handwashing and wearing face masks to prevent AI.Methodology/Principal FindingsAn interviewer-administered survey was conducted among 352 traditional market workers and shoppers in Taiwan between December 2009 and January 2010. Factors associated with the recommended AI preventive behavior (i.e., when in a traditional market, wearing a face mask and also washing hands after any contact with poultry) included: having correct knowledge about the fatality rate of AI (adjusted odds ratio [AOR] = 4.18), knowing of severe cases of AI (AOR = 2.13), being informed of local AI outbreaks (AOR = 2.24), living in northeastern Taiwan (AOR = 6.01), having a senior high-school education (AOR = 3.33), and having a university or higher education (AOR = 6.86). Gender interactive effect was also found among participants with a senior high-school education, with males being less likely to engage in the recommended AI preventive behavior than their female counterparts (AOR = 0.34).Conclusions/SignificanceSpecific information concerning AI risk perception was associated with the recommended AI preventive behavior. In particular, having correct knowledge about the fatality rate of AI and being informed of severe cases and local outbreaks of AI were linked to increased AI preventive behavior. These findings underscore the importance of transparency in dealing with epidemic information. These results also have practical implications for prevention and policy-making to more effectively promote the recommended AI preventive behavior in the public.

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“…Consumers who bought chicken at least once a month had a higher risk perception of AI than those who buy chicken at least once every week. Interestingly, a study in Taiwan found that consumers with relatively low levels of AI knowledge were likely to prefer not eating chicken at all under a possible threat of AI infection and those with low risk perception levels would be more likely to maintain usual chicken consumption than those with high risk perception levels if outbreaks of AI occurred [188]. This suggests that government administration and industry managers can design effective information communication for educational purposes to prevent a drop-in revenue due to the reduced demand and informing consumers about the safety of chicken products and proper cooking practices.…”

Section: Discussionmentioning

confidence: 99%

“…Respondents with relatively low levels of AI knowledge were likely to prefer not eating chicken at all under a possible threat of AI outbreaks. Respondents with low risk perception levels would be more likely to maintain usual chicken consumption than those with high risk perception levels if outbreaks of AI occurred [188].…”

Section: Knowledge Attitudes and Practices (Kap) Of Poultry Workers mentioning

confidence: 99%

Spatial risk assessment of the zoonotic influenza A (H7N9) along the live meat chicken market chain in Southeast China

Zhou¹

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Introduction:A new reassortant avian influenza A (H7N9) virus of low pathogenicity to poultry emerged in eastern provinces of China in early 2013. There have been five epidemic waves causing more than 1600 human infections in 29 provinces and municipalities in mainland China till May 2018.Exposure to H7N9 infected live meat chickens at live bird markets (LBMs) within the affected provinces was suggested to be the main risk factor for human infection. Previous studies demonstrated the role of poor biosecurity measures at poultry farms and LBMs and the role of live poultry trade in the dissemination of avian influenza (AI) virus. However, the continued and increasing number of reported human H7N9 cases throughout China indicated that vulnerabilities linked to the live meat chicken market chain remain, that need to be elucidated in order to better design surveillance programmes and health promotion interventions to prevent poultry and human exposure along the live meat chicken market chain. Aims:The overall aim of the research in this thesis is to define the risks of sustained transmission of H7N9 virus along the live meat chicken market chain in eastern China. To meet the aim, studies were sequentially designed with the following specific objectives: 1) identify the effect of market-level risk factors on avian influenza infections in poultry and humans and generate evidence that will inform avian influenza prevention and control programs at LBMs; 2) to understand the role of live poultry movement and live bird market biosecurity in the epidemiology of H7N9 during the emergency; 3) to understand the level of knowledge, attitudes and practices (KAP) on avian influenza of different actors along the live meat chicken market chain and the risk factors associated with their KAP levels; 4) to develop a spatial risk assessment model of the live chicken market chain within the H7N9 high risk area, to provide essential evidence and recommendations for risk-based AI surveillance programs and appropriate enhancements to current prevention and control policies for H7N9 in the study area. Methods:To address each of the specific objectives four studies have been designed. Firstly, we performed a systematic literature review and estimated the pooled odds ratios of biosecurity indicators relating to human and poultry AI infections at market level using a quality effects meta-analysis model. Secondly, we identified the biosecurity risk factors associated with the H7N9 presence in the surveyed LBMs in the affected provinces during the H7N9 emergency response. We also used social network analysis and spatial analysis to quantify the connectivity of counties in Eastern china via live poultry movements and identify highly connected areas associated with human cases. Then, to quantify differences in KAP of AI among different actors (chicken farmers, live chicken vendors and consumers at LBMs) along the live chicken market chain operating within the areas in the Eastern provinces (i.e.ii Shanghai, Jiangsu, and Anhui) identified in the pre...

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Consumer Knowledge and Risk Perceptions of Avian Influenza

Cited by 12 publications

References 15 publications

Consumer perception of poultry meat in Greece

Consumer perception of poultry meat in Greece

Avian Influenza Risk Perception and Preventive Behavior among Traditional Market Workers and Shoppers in Taiwan: Practical Implications for Prevention

Spatial risk assessment of the zoonotic influenza A (H7N9) along the live meat chicken market chain in Southeast China

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