Consumer shopping behavior through online store for food and beverages

Abstract

The new behavior has emerged in the era of information and digital communication. it covers many aspects of life, including sale and purchase transaction. Currently, shopping activities are no longer done by going directly to the seller in order to get the products we need. it is also very rare for the consumer to use cash for the payment. they can hold the sale and purchase transaction whenever and wherever it is needed by utilizing an application which is available accessed by mobile phone. This study has involved 209 respondents who were actively engaged in shopping activities through online stores. from those 209 respondents, there were 21% respondents stated using an online store to buy daily needs, and the one which is more interesting is there are 30.47% of respondents said that they ever bought food and beverages by online store application. These indicated that consumer shopping behavior for food in the era of information and digital technology became a new-interesting trend to be further observed and researched.

Consumer Behavior Intentions to Purchase Daily Needs through Online Store Channel

“…The evolution of the digital era has led to the emergence of new behavior in shopping activities. According to Wahyudin and Azali (2020), online shopping has become consumers' habit, especially in terms of selling and purchasing products. Approximately 21% of online shop application users purchase their daily needs using various online software.…”

“…The daily needs referred to in this study are those needed in everyday activities that tend to run out with a short time (1-7 days), such as cooking needs, foods, snacks, beverages, toiletries, and laundries. Furthermore, Wahyudin and Azali (2020) stated that the characteristics of the consumer are dominated by young people between the ages of 18-35, with the majority of employees with monthly income above Rp2,000,000. This is in line with the report released by Tetra Pax, which stated that the growth of global retail business FMCG by 17.4% from 2017-2022 occurred in the sales of the online grocery (The Tetra Pax Index Report Online, 2018).…”

Determining Marketing Channel Preference: A Case Study of Chocolate Drink’s Consumer Preferences

“…During the entire purchasing process, the internet plays a role that cannot be ignored and is expected to be increasingly important in the future. According to Wahyudin and Azali (2020), online shopping has become consumers' habit in terms of selling and purchasing products, including food and beverages. While the last priority sequence is social media channels with a percentage weighting of 24%.…”

Effect customer behaviour in online food purchasing on customer perceptions of the existence of online food marketing for sustainable food security in Pekanbaru municipality

“…As a result, online shopping media has evolved into an alternative food access channel that aids in the development of food security. Consumers can conduct sales and purchases whenever and wherever they want by using a platform that can be accessed via mobile phone and prefer cashless payment [4]. The impact of the COVID-19 pandemic on food security discourses as well as urban consumer perceptions and representations should be studied in depth [5].…”