Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India

Rose, Gregory M.; Dalakas, Vassilis; Kropp, Fredric

doi:10.1207/s15327663jcp1304_04

Cited by 49 publications

(28 citation statements)

References 18 publications

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“…This result coincides with prior cross-cultural socialization research, which shows that parents from individualistic cultures, such as France, pride assertiveness, encourage their adolescents to be self-expressive and acknowledge their influence [9,42]. In contrast, parents from collectivist cultures, such as India, consider adolescents as too immature to make their own decisions [60] and exert control over their adolescents' attempts at influence [61][62][63].…”

Section: Impact Of National Culture On Parents' Ecological Resocializsupporting

confidence: 86%

“…This aspect seems to coincide with prior cross-cultural socialization research, which shows that parents from individualistic countries [42] or warm parents [63] encourage their adolescents to make confident and independent decisions. In contrast, parents from collectivist countries [66] or cooler parents [63] are less open to their adolescents using logical arguments to influence them.…”

Section: Bargaining and Expert Strategies Among Individualistic Countsupporting

confidence: 71%

“…In contrast, parents from collectivist countries [66] or cooler parents [63] are less open to their adolescents using logical arguments to influence them.…”

Section: Bargaining and Expert Strategies Among Individualistic Countmentioning

confidence: 99%

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How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization

Gentina

Singh

2015

Sustainability

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Abstract:The role of adolescents as influencers on their families' environmental behavior is potentially a catalyst for change towards increasing eco-friendly actions. In this paper, the authors report on a cross-cultural study of ecological resocialization in France and India. Using in-depth dyadic interviews, they investigated parental styles, cultural attributes and extent of adolescents' influence over parental eco-behavior. The study reveals that ecological resocialization across countries differs substantially, according to a combination of national cultural values, parental style and influence strategy. French teens exhibit a greater impact than Indian teens on their parents' eco-behavior and use bilateral influence strategies. In India, not all mothers engage in ecological resocialization, but those who do are susceptible to unilateral strategies. The role of environmental knowledge, and the context and effectiveness of each kind of strategy is discussed. The findings have implications for how public policy officials and agencies can encourage adolescents as key resocialization agents to influence their parents' pro-environmental consumption by using the most adapted influence strategy across cultures.

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Section: Impact Of National Culture On Parents' Ecological Resocializsupporting

confidence: 86%

Section: Bargaining and Expert Strategies Among Individualistic Countsupporting

confidence: 71%

See 1 more Smart Citation

How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization

Gentina

Singh

2015

Sustainability

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“…India is categorized outside of the Far Eastern cluster due to its ''relative dissimilarities'' (Ronen & Shenkar, 2013: 881) with the rest of the countries specified within this assemblage. India displays similar collectivistic traditions to China and Thailand, as evidenced by its hierarchical class-based system, commitment to tradition, conformity, and strong family ties (Batra, Ramaswamy, Alden, Steenkamp, & Ramachander, 2000;Rose, Dalakas, & Kropp, 2003;Schwartz, 1990). However, India is also relatively more individualistic than China and Thailand, as its religious foundation in Hinduism believes that individuals are responsible for leading the lives that positively impact on their rebirth (Hofstede, 2001).…”

Section: Samplementioning

confidence: 99%

Asia’s materialists: Reconciling collectivism and materialism

2017

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Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism -the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.

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“…In other words, each player reacts to the other's decision making. The significance of the role of parents in consumer socialization has been stressed from the perspective of parent-child relation, parent-child interaction, and family communication, among others (e.g., Carlson, Grossbart, & Stuenkel, 1992;Fisher, & Birch, 2007;Moschis, 1985;Özmete, 2009;Rose, 1999;Rose, Dalakas, & Kropp, 2003;Savage, Fisher, & Birch, 2007;Scaglioni, Arrizza, Vecchi, & Tedeschi, 2011). However, few researchers have explored the interaction between parents and food companies in the consumer decision making process.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Parental Concern on Food Companies’ Marketing Strategies

Miyamoto¹

2015

IJMS

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Consumer socialization has been investigated in the literature of various fields, including consumer behavior, marketing strategy, advertising, law, child education, medicine, and nutrition. While the importance of consumer socialization in the study of economics may be self-evident, there are few academic contributions on the topic. Thus, using orthodox microeconomic theory, in particular, game theory, we aim to analyze the interaction between parents as consumer socialization agents and food companies advertising to children through media (e.g., television commercials).This paper emphasizes that parental concern, or parental style, has a significant effect on food companies' marketing strategies toward children as well as on children's consumer socialization. From a game theoretical perspective, we find that the marketing behaviors of food companies are greatly influenced by the extent of parental concern for consumer socialization. In contrast, we find that parents do not alter their behaviors based on their awareness of the importance to food companies of their parental concern for consumer socialization. This paper asserts that parents, as agents, should consider how the volume of advertisements food companies supply is affected by the extent of parental concern for consumer socialization.

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Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India

Cited by 49 publications

References 18 publications

How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization

How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization

Asia’s materialists: Reconciling collectivism and materialism

The Influence of Parental Concern on Food Companies’ Marketing Strategies

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