This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like cereal and vacations) and during the initiation stage. Moreover, consistent with the ranking of Israel as a low power‐distance country, Israeli teens had higher influence than US teens on family decisions.
PurposeThe purpose of this paper is to explore potential negative outcomes of high fan identification as well as to identify the causal mechanism or mediator by which high identification may result in such negative responses.Design/methodology/approachA scale development process was used to develop a new mediating construct for the fan identification literature, the Importance of Winning Index (IWIN). Structural equations modeling was used to analyze the surveys.FindingsThe IWIN construct represents a new and distinct construct from fan identification. Additionally, IWIN mediates the relationship between fan identification and negative outcome behaviors, thus serving as an explanatory mechanism of when fan identification can produce negative behaviors (in this study Schadenfreude, or wishing ill/harm on rivals).Research limitations/implicationsA student sample and limitation to one context of negative outcomes leaves opportunities for future research to assess the generalizability of these results across various populations and contexts.Practical implicationsSchadenfreude is manifested toward a variety of targets associated with a rival team, including the team's sponsors. Companies should be cautious when selecting what teams they sponsor so that they do not alienate potential consumers who are fans of rival teams. Moreover, the study raises important ethical and social responsibility issues with broader implications suggesting that sports organizations need to promote strong identification among their fans in a responsible manner.Originality/valueThis article is one of few studies that addresses the adverse effects of a highly identified fan/customer base and extends the identification literature by introducing a new variable (IWIN) that mediates the relationship between identification and negative outcomes.
PurposeThe purpose of this paper was to examine the impact of Israeli children on family decision making.Design/methodology/approachTwo studies were used, replicating two different approaches that have been used to measure children's influence with US children. In study one, a survey was given to each parent, whereas, in study two, a survey was given to each parent and their child.FindingsFindings indicate that Israeli children have a similar influence to US children, suggesting that, overall, Israeli children exercise quite strong influence on family decision making. This was the case when rated by children, as well as by both mothers and fathers.Research limitations/implicationsTwo main ways to improve on this kind of research in the future are using a non‐convenience sample and collecting data from multiple countries for cross‐cultural comparisons.Practical implicationsOne important implication of the findings is that children across cultures tend to have higher influence for products that are more relevant for them; therefore, marketers should concentrate their efforts primarily on the children.Originality/valueAn important contribution of this research is that it examines children's influence on family decision making in cultures different from the USA. For example, Israel is less individualistic, more uncertainty‐avoiding, and less power‐distant than the USA.
This study examines the link between consumer socialization and general parental socialization tendencies among Australian, Indian, and Greek parents. Five basic patterns of socialization were found and the specific consumer socialization practices of each are discussed. Together these 5 parental styles provide a theoretically based typology of parental tendencies in collectivist as well as individualist nations.
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