Consumer Trust in Online Purchase Decision

Mahliza, Febrina

doi:10.36713/epra4022

Cited by 48 publications

(54 citation statements)

References 12 publications

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“…Trust could make people willing to exchange their personal information for the brand (Rahman et al, 2020). Several studies have shown that trust has a positive impact on purchase decisions (Prasad et al, 2017;Oghazi et al, 2018;Mahliza, 2020). Therefore, the third hypothesis proposed is:…”

Section: Literature Review and Hypotheses Proposedmentioning

confidence: 99%

“…With trust, both consumers and sellers could make a transaction more secure, more safe, and more convenient without any suspicion from both parties (Widodo et al, 2017). Several research studies have shown that trust is affecting and influencing purchase decisions (Prasad et al, 2017;Oghazi et al, 2018;Puspitasari et al, 2018;Mahliza, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Angel

Natadirja

2021

jm-uika

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<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

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Section: Literature Review and Hypotheses Proposedmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Angel

Natadirja

2021

jm-uika

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“…The third hypothesis in this study stated that brand trust had a direct significant influence on the college decision is accepted. Building brand trust can be done (Juhaeri, 2018)(Chao, 2019) (Mahliza, 2020). The trust from candidate new students is important thing before providing the expected value of students.…”

Section: Figure 3: Results Of Research Data Processingmentioning

confidence: 99%

Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts

Arianto¹,

Mulyono²,

Arta³

et al. 2021

Advances in Social Science, Education and Humanities Research

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The main objective of this research is to analyze the direct and indirect effects of social media and price reduction on vocational college decisions through brand trust. This research was conducted at the Polytechnic Unggul LP3M as a private college in the vocational field. The target population and sample were 275 respondents who were chosen to be the research samples. Media for collecting data used was questionnaire which were distributed and filled directly by 275 respondents. The results show that social media has a direct significant effect on brand trust and vocational college decisions. Price reduction has no direct significant effect on brand trust and college decisions. Brand trust has a direct significant influence on college decisions. Furthermore, social media has an indirect significant influence on college decisions through brand trust. Finally, price reduction does not have an indirect effect on college decisions through brand trust. The implications of the findings in this study indicate that Facebook as a social media is good in building trust of candidate new students in obtaining reliable sources of information in comparing the advantages of one college to another. Then the price reduction makes the candidate new students have negative image due to the quality of education.

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“…In an e-commerce environment, consumer trust is the most important part of the success factor [13,26,27,28]. Several studies show that online trust influences online purchasing decisions [29,30,31,32], intention to buy [33], satisfaction [34], and customer loyalty [35,36,37]. Trust is also the main key to building relationships with consumers [38].…”

Section: Literature Reviewmentioning

confidence: 99%

The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

Salsabila¹,

Zamralita²,

Saraswati³

2021

Advances in Social Science, Education and Humanities Research

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The present study is a systematic literature review research of psychological antecedents of consumer trust in consumer to consumer (C2C) e-commerce. After conducting a literature search in 5 electronic databases (ScienceDirect, ResearchGate, GoogleScholar, Garuda and Psycnet), authors found 10 articles published between 2009 and 2020. The review revealed several psychological antecedents of consumer trust in C2C, there are perceived of website quality, natural propensity to trust, trust among members in C2C community, other's trust of buyer/seller, virtual community quality, perceived risk, perceived security protection, perceived privacy protection, cognitive trust, technology readiness, and fear of opportunism. In conclusion, psychological antecedents have the most important part in C2C. These results provide new insights toward theoretical understanding, and also provide useful guidance for C2C web providers.

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Consumer Trust in Online Purchase Decision

Cited by 48 publications

References 12 publications

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts

The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

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