Consumption and Offer of Organic Food on the Slovak Market

Predanócyová, Kristína; Šedí­k, Peter; Kubicová, Ľubica; Horská, Elena

doi:10.11118/actaun201866051315

Cited by 11 publications

(7 citation statements)

References 18 publications

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“…Other authors [34][35][36] have focused their research on the impact of the retailers' offering of organic food on consumers' behaviour. When exploring the Slovak market, Predanocyová, Šedík, Kubicová and Horská [37] found that organic products were offered by most local retailers, with milk and dairy products, and baked goods being the most popular. The assortment of organic food in stores today is in line with the customer demand and their favourite products.…”

Section: Introductionmentioning

confidence: 99%

Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

et al. 2021

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The article analyses the customer attitude towards the qualities and benefits of organic agriculture production for farmers and customers in the Czech Republic, comparing the situation in 2016 and 2019. More than 2500 respondents were subject to the marketing research in the years 2016 and 2019. The data were processed using correspondence analysis and logistic regression. The research study shows that the number of respondents who consider organic food is growing; at the same time, there is a rather large share of consumers who believe organic food to be of better quality. The results show a favourable change in the popularity of organic food. While, in 2016, the main decisive factor in shopping for organic food was its price, in 2019, the main criterion, for the respondents, was quality, with the criterion of price being complemented by the perception of organic food as healthier than conventional food. At the same time, it was established that, the amount spent on organic food in 2019 was higher than that in 2016. This finding was in positive correlation with the increase in respondents’ income. For farmers, organic farming is a promising alternative to conventional agriculture due to a rising demand for organic produce.

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Section: Introductionmentioning

confidence: 99%

Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

et al. 2021

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“…The nowadays market environment is principally characterized by the globalization, development of the market environment, intensifying competition, increasing concentration and internationalization, as well as increasing pressure on market players. The quality of managers in a network of companies with foreign capital participation, their ability to adapt to different cultures and environments, as well as their ability to properly address their subordinates come to the forefront [19,20,[99][100][101][102][103][104][105][106][107][108][109][110].…”

Section: Methodsmentioning

confidence: 99%

Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

2021

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Although the issue of corporate culture has been taken over and addressed in the literature from various perspectives, there are very few researchers about the role of leadership and motivation in it, respectively very few researchers have addressed them as important components of the international company’s corporate culture. The present paper aims to point out that leadership and motivation can be perceived as important aspects of the international company’s corporate culture. The object of the investigation was an international company (situated in Italy) and its five subsidiaries (situated in Italy, Czech Republic, Germany, and Turkey). As the main research method, there was chosen the method of the questionnaire survey, which was attempted by all the company’s employees (totally 270 respondents). The questionnaire was divided into three separate, but logically related parts—leadership, motivation, and corporate culture, and submitted to two groups of respondents—the company’s management and its employees. In total 11 hypotheses were formulated and further evaluated by the methods of Pearson Chi-square Test, Fisher’s Exact Test, Cramer’s V coefficient, Kendall rank correlation coefficient, Eta coefficient, Spearman coefficient, Mann–Whitney U test and Wilcoxon W statistics, Kruskal–Wallis test, and Friedman’s test. The results of the research have proven that leadership and motivation are important parts of the corporate culture.

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“…The representativeness of the sample number of food enterprises was tested by χ 2 test of good agreement (Table 2). When formulating the hypotheses, we relied on previous knowledge from our research activities [54][55][56] as well as from the research of acknowledged authors in the field of CSR [57][58][59][60][61][62][63][64][65][66].…”

Section: Methodsmentioning

confidence: 99%

CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

et al. 2020

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This paper highlights the activity of corporate social responsibility (CSR) and its impact on brand value in food enterprises with and without foreign participation in Slovakia. Attention has been paid to all three pillars—People, Planet, Profit—and their communication in relation to customers, business partners, employees, local communities, environmental protection, and company values. The paper evaluates the impact of these activities on brand value in food enterprises in Slovakia. One hundred and twenty-five food enterprises were included in the research. The paper offers eight statistically tested hypotheses, of which three have been fully confirmed. Almost 86% of food companies with foreign participation apply CSR activities, while companies without foreign participation comprise only 40% of the total share. The biggest differences in the perception of the importance of CSR activities are noticeable in foundations and charitable activities, and in sponsorship and donations, but are less noticeable in terms of ecology, corporate transparency, and cooperation with non-profit organizations. In the field of environmental protection, CSR activities are communicated and used in order to build brand value, mostly in food enterprises with foreign participation. Almost 96% of food enterprises with foreign participation that apply and communicate CSR activities see an increase in their brand value.

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Consumption and Offer of Organic Food on the Slovak Market

Cited by 11 publications

References 18 publications

Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

Leadership and Motivation as Important Aspects of the International Company’s Corporate Culture

CSR Activities and Their Impact on Brand Value in Food Enterprises in Slovakia Based on Foreign Participation

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