Nowadays, meat and meat products are considered as a part of the daily diet of most people. Therefore, it is necessary to deal with meat and meat products and their consumption according to individual types of meat. Based on the above, the paper is focused on the issue of consumption of individual types of meat in the Slovak Republic and the identification of key factors affecting the consumption of meat and meat products from Slovak consumers' point of view. Secondary and primary data is used to fulfil the aim of the paper. Secondary data is obtained from the Statistical Office of the Slovak Republic, on the basis of which the development of consumption of individual types of meat is predicted by 2020. It can be stated that poultry and pork meat and meat products consumption is constantly increasing and there is a slight change in beef and fish meat and meat products consumption, which is currently at a very low level. In the context of the above, a questionnaire survey is realised and based on its results it could be concluded that the price is a main reason for the inadequate consumption of different types of meat. However, consumers consume meat and meat products mainly because of taste, which can be considered as an aspect of irrationality in the diet of Slovak consumers. Furthermore, a number of factors affecting the purchase and consumption of meat and meat products have been identified. The results show rational and irrational aspects in the decision making of Slovak consumers. The most important factor is the quality of meat and meat products, which consumers perceive differently, mainly on the basis of their own personality and other aspects of meat quality (price, origin, freshness, and sensory characteristics of meat). Other important factors are the perception of composition, freshness, price and country of origin.

The aim of submitted paper was to analyze customer preferences in the context of loyalty to the brand of selected food products in the segment of yoghurts. In order to achieve the mentioned aim, we used methods of survey, structured questionnaire (sample of 693 randomly chosen respondents) and blind test (sample of 100 respondents testing the four yoghurts -2 yoghurts of traditional brands and 2 yoghurts of private labels). For a deeper analysis of the obtained results, totally four hypotheses were set out and tested by using the statistical methods of Contingency table chi-square test, Pearson´s chi-square test, Cramer's coefficient, Friedman test and Kolmogorov-Smirnov Test. The results of the survey proved that more than 30 % of respondents consume yoghurts on a daily basis, 30 % of respondents prefer to buy the yogurts of private labels, more than 64 % of respondents consider themselves as loyal consumers and based on the package, the tested sample of private label yoghurt (sample A) would be purchased by 56 % of respondents while the same sample of yoghurt (sample A) would be purchased for its taste just by 47 % of respondents.

The growing interest of consumers in the products of organic farming is currently considered as a trend on the food market. The aim of the submitted paper is to characterize organic farming, the production, the offer of organic food in Slovak retails and the position of consumers on the organic food market in Slovakia. For evaluating the situation of organic farming in Slovakia, secondary data from the database of Research Institute of Agricultural and Food Economics and Central Institute of Control and Testing in Bratislava were used. The primary data were obtained through two survey questionnaires. The aim of the first of them was to find out the offer of organic food in retail stores in Slovakia. Based on the results, we can state that most of the addressed retailers sell organic food and the most widespread are dairy products and bakery products. Nowadays, the offer of organic food is the same as the most desirable products by consumers. 40 % of the surveyed Slovak retails have specially labelled products of organic farming placed among conventional foods. The second conducted questionnaire survey, which aim was to determine buying behaviour of young consumers on the Slovak market. Based on the results, it could be stated that consumers mostly purchase organic food in specialized stores, supermarkets, hypermarkets, and they mainly decide according to the quality and origin of the food.