Content analysis of promotional material for asthma-related products and therapies on Instagram

Heineman, Brent D.; Jewell, Marcella; Moran, M. J.; Bradley, Kolbi; Spitzer, Kerry A.; Lindenauer, Peter K.

doi:10.1186/s13223-021-00528-3

Cited by 5 publications

(4 citation statements)

References 13 publications

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“…The promotional content posted by pharmaceutical companies in our study was 24%. In a study by Heineman et al [ 10 ] on asthma therapies, the researchers found that 42% of the information was promotional, and of that, only 32% was consistent with the Global Initiative for Asthma guidelines, leaving a significant amount of information lying around that was not supported by the Global Initiative for Asthma. This is a favorable finding because it is necessary that information about healthcare-related conditions is not driven by the promotional strategies of pharmaceutical companies, which might try to promote their own products using social media platforms, thereby modifying the decision-making capacities of the patients and preventing accurate information transmission to them.…”

Section: Discussionmentioning

confidence: 99%

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Obesity: An Instagram Analysis

Aiman,

Mylavarapu,

Gohil

et al. 2023

Cureus

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Introduction Although the pathophysiology of obesity is widely recognized, its psychological and social aspects have received more attention in treatment and prevention. Social media technological advancements offer a quicker, more accessible, and broader platform for the dissemination of information. Hence, social media may significantly impact eating habits and body image development in children and adolescents, potentially turning into a risk factor for obesity if the behaviors being pushed are not consistent with a healthy lifestyle. Aim This study aims to evaluate the quality and reliability of content being circulated on Instagram related to the disease "obesity." Methods A cross-sectional observational study was conducted virtually over a period of ten days. Six hashtags related to the disease "obesity" were screened. Posts in the languages "English" or "Hindi" containing information about the disease "obesity" were included in the study. A questionnaire was made to assess these posts based on various pre-determined categories: type of post, type of information circulated, quality, reliability, and correctness. Results After applying the inclusion criteria, 420 posts were included in our study. 84% of the relevant posts were images/posts, and 15% were videos. Only 17% were posted by doctors, while the health and wellness industry posted around 54.52%. Survivors/persons suffering from the disease contributed to 13.81%, while that from dietitians was 6.43%, and that from new agencies was only 1.19%. The number of correct posts by doctors, nurses, and hospitals was 54.93%, and others were 37.7%. The posts by doctors, nurses, and hospitals were more reliable compared to others (statistically significant p<0.05). Conclusion This study highlights the need for continued monitoring and evaluation of the social media platform Instagram for the spread of healthcare information.

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Section: Discussionmentioning

confidence: 99%

“…YouTube has been a source for sharing information, not just about obesity but about several healthcare diseases like stroke [6][7][8][9], asthma [10,11], myocardial infarction [12], and breast cancer [13,14].…”

Section: Discussionmentioning

confidence: 99%

Obesity: An Instagram Analysis

Aiman,

Mylavarapu,

Gohil

et al. 2023

Cureus

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“…The full search was carried out within 1 day by both researchers due to daily fluctuations in the content available under the hashtag. This volume of posts was chosen to provide an overview of the content during these periods as per the methodology of previous content analysis literature on other topic‐specific hashtags (Heineman et al., 2021; Parker et al., 2021). These posts were compiled on Microsoft Excel.…”

Section: Methodsmentioning

confidence: 99%

#Anatomynotes: A temporal content analysis of anatomy education posts on Instagram

Hussain,

Dsouza,

Yip

et al. 2023

Anatomical Sciences Ed

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Social media platforms such as Instagram are becoming increasingly popular sources for students to access anatomy educational resources. This review used content analysis to examine posts under the hashtag #anatomynotes and is the first to map the characteristics of anatomy education posts on Instagram and determine any temporal changes. Sample posts were gathered from April 2019 and April 2021 and categorized according to the technical format, purpose and author credentials. Engagement was recorded in the form of likes and comments. Overall, posts depicting illustrations remained the most popular format within both time periods. Three‐dimensional models saw an increase in popularity with a 62.5% rise. Students remained the most common author type throughout and increased further in 2021 by 25%. Clinician authors and posts focusing on clinical education also increased in 2021 by 17.9% and 227%, respectively. Humor‐based posts saw the greatest increase among the post purposes, with 1000% more recorded in 2021. Engagement overall saw a decline with notably significant reductions in average likes per post among all text‐based posts (−72%, p < 0.0001), all illustrative posts (−51%, p = 0.0013), and a decline in the presence of comments among all text‐based posts (−65.1%, p = 0.0158). These findings highlight that Instagram is a popular platform for facilitating near‐peer teaching while increasingly providing a space where students and clinicians can interact. Additionally, it highlights the benefits of the platform for visually focused learners. However, future research should seek to determine whether Instagram can facilitate deeper learning and have an impact on academic and clinical performance.

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“…Allows companies to get customers even companies only need to pay internet fees. F. Building Relationships Companies can build relationships with customers who have made transactions, it really helps companies to increase customer retention and companies can ask for reviews from every customer regarding the company's products, making it easier for companies to evaluate if there are errors or deficiencies and give thanks to customers [13].…”

Section: What Are the Benefits Of Promotion Using Social Mediamentioning

confidence: 99%

Instagram Social Media As A Means Of Supporting Information And Promotion At PT. AIK Cheong Indonesia

Friandi¹,

Handayani²,

R³

2021

IJCITSM

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Currently, the development of the world of information technology is growing rapidly, and information is important because, with information, everyone can easily get what they want. Dissemination of information is the dissemination in the form of multimedia through print media or electronic media, from which the public can obtain information. PT. Aik Cheong Indonesia is a distributor of Lacha Malaysia on Jl, Indonesia. Imam Bonjol Panunggangan Barat, Cibodas District, Tangerang City, PT. Aik Cheong Indonesia, the time of its establishment was not long enough. PT. Aik Cheong Indonesia, relatively new, still uses oral and written media, PT. Aik Cheong Indonesia needs Instagram social media to support information and promotion of PT. Aik Cheong Indonesia informs the public, especially potential customers, that they are interested in ordering various products from PT. Yichang Indonesia. Currently, the types of media that support information vary. Social media is an information promotion and promotion strategy developed by companies to increase revenue. Social media that can provide information to the public can communicate well. For the community, the information generated in this way can add value, selling point, and company pride, as an alternative problem solution. It is necessary to design effective promotional media in the form of Instagram social media to attract the attention of all potential consumers. Social media that can provide information to the public can communicate well. For the community, the information generated in this way can add value, selling point, and company pride, as an alternative problem solution. It is necessary to design effective promotional media in the form of Instagram social media to attract the attention of all potential consumers. Social media that can provide information to the public can communicate well. For the community, the information generated in this way can add value, selling point, and company pride, as an alternative problem solution. It is necessary to design effective promotional media in the form of Instagram social media to attract the attention of all potential consumers.

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Content analysis of promotional material for asthma-related products and therapies on Instagram

Cited by 5 publications

References 13 publications

Obesity: An Instagram Analysis

Obesity: An Instagram Analysis

#Anatomynotes: A temporal content analysis of anatomy education posts on Instagram

Instagram Social Media As A Means Of Supporting Information And Promotion At PT. AIK Cheong Indonesia

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