A context-aware and mixed-reality exploring tool cannot only effectively provide an information-rich environment to users, but also allows them to quickly utilize useful resources and enhance environment awareness. This study integrates Augmented Reality (AR) technology into smartphones to create a stimulating learning experience at a university in northern Taiwan. Some 100 freshmen volunteered for application testing. Students' reactions to AR mobile campus exploration experiences are assessed based on three facets: functionality, personal satisfaction, and effectiveness of learning. Findings of the study indicate positive reactions as follows: 4.18 (SD = 0.48) for functionality, 4.25 (SD = 0.60) for personal satisfaction, and 4.35 (SD = 0.59) for effectiveness of learning. From open-ended feedback, three positive reactions and one suggestion are inducted. Based on our findings, we suggest utilizing the proposed AR mobile touring system for wider educational purposes. It is hoped that the findings of this study provide a reference for further development and implementation of mobile AR learning systems.